Natori Review: A Comprehensive Look into the Brand’s Products and Reputation
Stephanie Patterson
Table of Contents
If you’re looking for high-quality lingerie and sleepwear, Natori is a brand that you should consider. Founded by Josie Natori, a former Wall Street executive, the brand has been providing women with luxurious lingerie and sleepwear for over 40 years. Natori’s designs are known for their elegance, comfort, and attention to detail, making them a popular choice among women who want to feel confident and comfortable.
In this Natori review, we’ll take a closer look at the brand’s products, including their bras, panties, sleepwear, and loungewear. We’ll examine the quality of the materials used, the fit of the garments, and the overall design aesthetic. We’ll also take a look at what customers have to say about Natori’s products, including their Feathers bra, which has become a cult favorite among lingerie enthusiasts. Whether you’re looking for a comfortable and supportive bra, a stylish pair of pajamas, or a luxurious robe, this Natori review will help you decide if this brand is right for you.
History of Natori
Brand Origins
Natori is a luxury fashion brand that was founded by Josie Natori, a Filipino fashion designer, in 1977. Josie Natori moved to the United States from the Philippines in the 1960s to study economics at Manhattanville College. After graduation, she began her career in finance, working as an investment banker at Merrill Lynch. However, she soon realized that her passion was in fashion design.
In 1977, Josie Natori launched her own fashion brand, Natori, with just a small collection of lingerie and sleepwear. She drew inspiration from her Filipino heritage, incorporating traditional Filipino embroidery and fabrics into her designs. Her unique designs quickly gained popularity, and her brand began to grow.
Expansion and Growth
Over the years, Natori has expanded its product line to include women’s apparel, home decor, fragrance, and accessories. The brand has become known for its luxurious fabrics, intricate detailing, and elegant designs. Natori products are sold in high-end department stores and specialty boutiques around the world.
In addition to its product line, Natori has also expanded its brand through collaborations with other designers and brands. For example, Natori has collaborated with Target, J.Crew, and Banana Republic to create limited-edition collections.
Today, Natori remains a family-owned business, with Josie Natori serving as CEO and her son, Kenneth Natori, serving as president. The brand continues to be inspired by Josie Natori’s Filipino heritage, and its designs reflect a unique blend of Eastern and Western influences.
Natori Product Range
Natori offers a wide range of products, including lingerie, sleepwear, and ready-to-wear apparel. Each collection is designed with the brand’s signature aesthetic of elegant simplicity and comfort in mind.
Lingerie Line
Natori’s lingerie line features a variety of bras, panties, and shapewear in different styles and sizes. The brand is known for its comfortable yet stylish designs that cater to women of all shapes and sizes. The bras come in different types, including wireless, underwire, and sports bras, each designed to provide support and comfort for different activities and occasions. The panties range from thongs to briefs, with different levels of coverage and support.
Sleepwear Collection
Natori’s sleepwear collection features luxurious yet comfortable pajamas, robes, and nightgowns. The collection includes a variety of fabrics, including silk, cotton, and modal, with different styles and designs to cater to different preferences. The sleepwear is designed to provide comfort and relaxation while still looking stylish and sophisticated.
Ready-to-Wear Apparel
Natori’s ready-to-wear apparel collection features a range of clothing items, including dresses, tops, pants, and jackets. The collection is designed with the same philosophy as the brand’s lingerie and sleepwear collections, with an emphasis on comfort, elegance, and simplicity. The clothing is made with high-quality fabrics and attention to detail, with designs that can be dressed up or down for different occasions.
Overall, Natori’s product range offers something for everyone, with a focus on comfort, quality, and style. Whether you’re looking for lingerie, sleepwear, or ready-to-wear apparel, Natori has a collection that will meet your needs and exceed your expectations.
Quality and Craftsmanship
When it comes to quality and craftsmanship, Natori is a brand that takes pride in its attention to detail. Here are some key aspects of their approach to quality:
Material Selection
Natori uses only the finest materials in their products, from the softest fabrics to the most durable hardware. They carefully source their materials from all over the world, ensuring that each piece is made from the highest-quality materials available. This attention to detail ensures that Natori products are not only beautiful but also long-lasting.
Design Philosophy
Natori’s design philosophy is all about merging Eastern and Western influences to create unique and timeless pieces. Their designs are inspired by everything from nature to art, and they strive to create pieces that are both beautiful and functional. This design philosophy is evident in every piece of Natori clothing, from their lingerie to their loungewear.
Manufacturing Practices
Natori takes pride in their manufacturing practices, which are designed to ensure that each piece is made with the utmost care and attention to detail. They work closely with their manufacturing partners to ensure that each piece is crafted to their exacting standards. This includes everything from the stitching to the finishing touches, ensuring that every piece is of the highest quality.
Overall, Natori’s commitment to quality and craftsmanship is evident in every piece they create. From their material selection to their design philosophy to their manufacturing practices, they take great care to ensure that each piece is beautiful, functional, and long-lasting.
Customer Experience
When it comes to Natori, customer experience is a top priority. The company offers a variety of ways for customers to get in touch with their customer service team, including phone, email, and live chat.
Customer Service
Natori’s customer service team is known for being responsive and helpful. They are available to answer any questions you may have about their products, and are happy to help you find the perfect fit. If you have any issues with your order, their team is dedicated to resolving the issue as quickly as possible.
User Reviews and Feedback
Natori has received mixed reviews from customers. While some customers rave about the quality and fit of their products, others have reported issues with sizing and quality. However, it’s important to note that many of the negative reviews seem to be from customers who purchased Natori products from third-party retailers.
Overall, Natori’s customer experience is solid. They offer a variety of ways to get in touch with their customer service team, and their team is known for being helpful and responsive. While some customers have reported issues with sizing and quality, it’s important to take these reviews with a grain of salt, as they may not be representative of the overall customer experience.
Natori Brand Impact
Market Position
Natori is a luxury fashion brand that has been in the market for over 40 years. The brand’s founder, Josie Natori, started the company in 1977 with a vision to create high-quality lingerie that combined Eastern and Western influences. Today, the brand has expanded its product line to include ready-to-wear clothing, home decor, and fragrance.
Natori’s market position is in the high-end luxury segment, with prices that reflect its premium quality and unique designs. The brand’s lingerie collection is particularly popular, with its signature “Feathers” bra being a bestseller for over a decade. Natori’s products are sold in high-end department stores like Neiman Marcus, Saks Fifth Avenue, and Nordstrom, as well as on the brand’s own website.
Influence on Fashion
Natori has had a significant impact on the fashion industry, particularly in the lingerie and sleepwear categories. The brand’s unique blend of Eastern and Western influences has set it apart from other luxury lingerie brands and has inspired other designers to incorporate similar elements into their designs.
Natori’s innovative designs and use of high-quality materials have also influenced the way that lingerie is perceived and worn. The brand’s focus on comfort and fit has led to the development of new technologies and materials that have improved the overall quality of lingerie.
In addition to its impact on the lingerie industry, Natori has also made a name for itself in the home decor and fragrance categories. The brand’s home collection features unique and luxurious designs that incorporate Eastern and Western influences, while its fragrances are known for their sophisticated and feminine scents.
Overall, Natori’s impact on the fashion industry has been significant, and its unique blend of Eastern and Western influences continues to inspire designers and consumers alike.
Frequently Asked Questions
What is the general price range for Natori bras?
Natori offers a range of bras at different price points. On average, their bras can cost anywhere from $50 to $150 depending on the style and materials used. However, keep in mind that prices may vary depending on the retailer.
Are Natori bras suitable for all body types and sizes?
Yes, Natori bras are designed to fit a range of body types and sizes. They offer a variety of sizes, including extended sizes, and many of their bras feature adjustable straps and bands to ensure a comfortable and supportive fit.
What materials are commonly used in the construction of Natori bras?
Natori uses a variety of high-quality materials in their bras, including lace, mesh, and microfiber. They also use innovative materials like memory foam and spacer foam to provide both comfort and support.
How do Natori bras compare to other high-end lingerie brands?
Natori is known for their attention to detail and innovative designs. They offer a unique blend of luxury and comfort, making them a popular choice among lingerie enthusiasts. While they may be more expensive than some other brands, many customers find the quality and fit of Natori bras to be worth the investment.
Can Natori bras be found on sale at major retailers like Nordstrom?
Yes, Natori bras can often be found on sale at major retailers like Nordstrom. Keep an eye out for seasonal sales and clearance events to score a deal on your favorite Natori styles.
What are the care instructions for maintaining the quality of Natori lingerie?
To maintain the quality of your Natori lingerie, it is recommended to hand wash with a gentle detergent and lay flat to dry. Avoid using fabric softeners or bleach, as they can damage the delicate materials. Additionally, it is best to store your bras flat or in a drawer to prevent them from losing their shape.
