Find Your Courage: Coach Outlet’s New Collection Unveiled
Stephanie Patterson
Featuring the virtual being imma and the Coach Family
Coach has launched a new campaign called “Find Your Courage,” which features virtual human, model, and digital creator imma, along with Coach Family members Lil Nas X, Camila Mendes, Youngji Lee, Kōki, and Wu Jinyan.
The campaign is set in a virtual universe and aims to introduce the Coach and Coach Outlet Spring collection while telling a story about finding the courage to express one’s true self.
The campaign is part of Coach’s exploration of “The Courage to Be Real,” which is focused on inspiring individuals to embrace their diverse identities.
“Find Your Courage” blurs the lines between physical and virtual worlds, reflecting the way younger generations are redefining authenticity and self-expression.
The campaign unfolds in chapters, with the first chapter featuring Lil Nas X guiding imma on a journey to find her courage and discover her unique “superpower.” Future chapters will showcase other ambassadors, each imparting a lesson about courage and self-expression.
Directed by Vallée Duhamel and photographed by Charlie Engman, “Find Your Courage” incorporates CGI and A.I. to convey its message of embracing new frontiers for creative expression. The campaign also introduces pieces from the Coach Spring 2024 collection, which includes youthful interpretations of Coach’s American design language.
Stuart Vevers, Coach’s Creative Director, expressed that the campaign reflects the brand’s heritage while opening up new possibilities for self-expression.
Coach’s Global Chief Marketing Officer and North America President, Sandeep Seth, emphasized that “Find Your Courage” aims to inspire consumers to embrace all possibilities for self-expression and challenge societal expectations.
Furthermore, as part of the campaign, Coach will collaborate with gaming platforms to enable users to dress their avatars in the Coach Spring collection and will introduce a multi-sensory iteration of The Coach Tabby Shop inspired by the Quilted Tabby shoulder bag.
Over the course of the next couple of months, our team will dive deeper into the collection and highlight the products in this campaign, so stay tuned!
In the meantime, check out the new Find Your Courage collection and shop your favorite products before they sell out.
