{"id":3483,"date":"2022-08-08T12:38:16","date_gmt":"2022-08-08T16:38:16","guid":{"rendered":"https:\/\/soxy.com\/blogs\/?p=3483"},"modified":"2022-08-08T12:38:17","modified_gmt":"2022-08-08T16:38:17","slug":"best-indie-makeup-brands","status":"publish","type":"post","link":"https:\/\/soxy.com\/blogs\/best-indie-makeup-brands\/","title":{"rendered":"Best Indie Makeup Brands of 2022"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy counter-decimal ez-toc-grey\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/soxy.com\/blogs\/best-indie-makeup-brands\/#Finding_The_Best_Indie_Makeup_Brands_of_2022\" title=\"Finding The Best Indie Makeup Brands of 2022\">Finding The Best Indie Makeup Brands of 2022<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/soxy.com\/blogs\/best-indie-makeup-brands\/#Whats_Indie_Beauty\" title=\"What\u2019s \u2018Indie\u2019 Beauty?\">What\u2019s \u2018Indie\u2019 Beauty?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/soxy.com\/blogs\/best-indie-makeup-brands\/#How_to_Shop_for_Indie_Makeup_Brands\" title=\"How to Shop for Indie Makeup Brands:\">How to Shop for Indie Makeup Brands:<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/soxy.com\/blogs\/best-indie-makeup-brands\/#16_Best_Indie_Makeup_Brands_to_Shop_in_2022\" title=\"16 Best Indie Makeup Brands to Shop in 2022\">16 Best Indie Makeup Brands to Shop in 2022<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/soxy.com\/blogs\/best-indie-makeup-brands\/#Which_Indie_Makeup_Brands_Are_The_Most_Shade-Inclusive\" title=\"Which Indie Makeup Brands Are The Most Shade-Inclusive?\">Which Indie Makeup Brands Are The Most Shade-Inclusive?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/soxy.com\/blogs\/best-indie-makeup-brands\/#Which_Indie_Makeup_Brands_Have_The_Cleanest_Ingredients\" title=\"Which Indie Makeup Brands Have The Cleanest Ingredients?\">Which Indie Makeup Brands Have The Cleanest Ingredients?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/soxy.com\/blogs\/best-indie-makeup-brands\/#Which_Indie_Makeup_Brands_Are_The_Most_Earth-Friendly\" title=\"Which Indie Makeup Brands Are The Most Earth-Friendly?\">Which Indie Makeup Brands Are The Most Earth-Friendly?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/soxy.com\/blogs\/best-indie-makeup-brands\/#Which_Indie_Makeup_Brands_Are_The_Best_To_Use_On_Sensitive_AndOr_Blemish-Prone_Skin\" title=\"Which Indie Makeup Brands Are The Best To Use On Sensitive And\/Or Blemish-Prone Skin?\">Which Indie Makeup Brands Are The Best To Use On Sensitive And\/Or Blemish-Prone Skin?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/soxy.com\/blogs\/best-indie-makeup-brands\/#Which_Indie_Makeup_Brands_Are_Best_To_Use_For_A_Natural_No_Makeup_Look\" title=\"Which Indie Makeup Brands Are Best To Use For A Natural \u2018No Makeup\u2019 Look?\">Which Indie Makeup Brands Are Best To Use For A Natural \u2018No Makeup\u2019 Look?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/soxy.com\/blogs\/best-indie-makeup-brands\/#Which_Indie_Makeup_Brands_Are_The_Most_Affordable\" title=\"Which Indie Makeup Brands Are The Most Affordable?\">Which Indie Makeup Brands Are The Most Affordable?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/soxy.com\/blogs\/best-indie-makeup-brands\/#Final_Thoughts\" title=\"Final Thoughts\">Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2><span class=\"ez-toc-section\" id=\"Finding_The_Best_Indie_Makeup_Brands_of_2022\"><\/span>Finding The Best Indie Makeup Brands of 2022<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-1-1024x1024.jpg\" alt=\"Best Indie Makeup Brands 2021\" class=\"wp-image-3490\" width=\"512\" height=\"512\" srcset=\"https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-1-1024x1024.jpg 1024w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-1-300x300.jpg 300w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-1-150x150.jpg 150w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-1-768x768.jpg 768w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-1-600x600.jpg 600w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-1-1200x1200.jpg 1200w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-1.jpg 1440w\" sizes=\"(max-width: 512px) 100vw, 512px\" title=\"\"><\/figure><\/div>\n\n\n\n<p>Indie beauty makes you say, \u201cwhy isn\u2019t there more of this out there? And why haven\u2019t I heard of this brand before?\u201d A relatively new term, \u201cindie\u201d simply means independent, and these <strong>niche beauty companies<\/strong> are mostly small scale\u2014until we make them part of the larger picture.<\/p>\n\n\n\n<p>Thankfully, indie makeup is growing in popularity due to the increasing need for <strong>better<\/strong>, <strong>broader<\/strong>, and <strong>cleaner<\/strong> beauty. Don\u2019t get us wrong, big beauty brands are making strides in the realm of green, inclusive cosmetics, but there\u2019s an alluring charm that unique makeup companies bring to the table\u2014mainly that they\u2019re doing something different.<\/p>\n\n\n\n<p>To shine some light on a few of the forward-thinking brands out there, we\u2019ve put together this best indie makeup brands list. Before we show you our faves though, we\u2019ll run you through a few basics you may want to consider as you browse, like what indie beauty actually is, to begin with.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Whats_Indie_Beauty\"><\/span><strong>What\u2019s \u2018Indie\u2019 Beauty?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-2.jpg\" alt=\"Best Indie Makeup Brands 2021\" class=\"wp-image-3491\" width=\"512\" height=\"512\" srcset=\"https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-2.jpg 1024w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-2-300x300.jpg 300w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-2-150x150.jpg 150w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-2-768x768.jpg 768w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-2-600x600.jpg 600w\" sizes=\"(max-width: 512px) 100vw, 512px\" title=\"\"><\/figure><\/div>\n\n\n\n<p>Like we said before, the word \u201cindie\u201d is short for \u201cindependent.\u201d That means that these brands are all <strong>independently owned<\/strong> (not by bigger companies such as Est\u00e9e Lauder and L\u2019Oreal). It turns out that seven parent companies own 182 different beauty brands\u2014and these are some of your favorites too, like Glamglow and Clinique.<\/p>\n\n\n\n<p>Just like independent films, independent beauty<strong> brings something different to the market<\/strong>. Most often, that \u201csomething\u201d is edgy, artsy, or eye-opening. They\u2019re not all small businesses. In fact, some of them are quite large-scale. However, the money to fund the business and help it run usually comes from the owners themselves.<\/p>\n\n\n\n<p>But even though being independently owned is a criterion for indie beauty, it\u2019s not its only requirement. That whole artsy thing we mentioned? That\u2019s part of their makeup as well. Indie brands often have an approach or overarching theme that can be felt by those who shop them.<\/p>\n\n\n\n<p><strong>Higher in quality<\/strong> and accompanied by a <strong>mission<\/strong> (or five), these important businesses pull together passion, vision, and care, to create products that are a cut above what you\u2019d find at your local drugstore.<\/p>\n\n\n\n<p>The names we mention in this best indie makeup brands list all have a special mission. Some are similar, some are not, but regardless, authenticity and passion run strongly through them all.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"How_to_Shop_for_Indie_Makeup_Brands\"><\/span><strong>How to Shop for Indie Makeup Brands:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We\u2019re about to jump into some of the best indie makeup brands on this side of the moon. Since there are a ton of amazing companies out there, there\u2019s a ton to unpack here. To help streamline the process, we\u2019ve put together a little list of details that you may want to keep in mind as you browse.<\/p>\n\n\n\n<h3><strong>Mission<\/strong><\/h3>\n\n\n\n<p>Looking to do good with your beauty routine? This best indie makeup brands list has you covered. With these types of companies, you can expect missions that are easy to get behind.<\/p>\n\n\n\n<p>Whether <strong>inclusivity<\/strong> is near and dear to your heart or you want your makeup to fight as hard for <strong>women\u2019s rights<\/strong> as you do, you\u2019ll find all the crucial details about each company\u2019s mission we list here.<\/p>\n\n\n\n<h3><strong>Impact<\/strong><\/h3>\n\n\n\n<p>Just like they all have a noble mission, our picks for the best indie makeup brands pack a punch when it comes to impact too. As you browse, you\u2019ll notice that some are social justice warriors <strong>advocating for change<\/strong> within humanity, whereas others focus on animal rights or the health of our planet.<\/p>\n\n\n\n<h3><strong>Price<\/strong><\/h3>\n\n\n\n<p>To put it plainly, indie beauty may be a little more costly than your average Maybelline pick. Why? Well, because a lot more goes into making a zero-waste tube of hypoallergenic, clean, cruelty-free mascara than one made of the complete opposite.<\/p>\n\n\n\n<p>With that said, the companies we\u2019ve included in this list of popular indie makeup brands aren\u2019t out-of-this-world expensive because they were created with the customer in mind. You\u2019ll find a range of names here that <strong>vary in price<\/strong>, and though the cost isn\u2019t something we\u2019ll go into in explicit detail, we will note the more affordable options.<\/p>\n\n\n\n<h3><strong>Practicality<\/strong><\/h3>\n\n\n\n<p>Now, this is a big one and one of the things that we love about indie beauty brands. They\u2019re <strong>made with you in mind<\/strong> in terms of formula, but also in terms of how and where you apply your makeup.<\/p>\n\n\n\n<p>Some picks on this best indie makeup brands list are all about convenience, and we\u2019ll be sure to point those out for you loud and clear. If fun is your \u2018raison d&#8217;\u00eatre,\u2019 we\u2019ve got a ton of that here for you too.<\/p>\n\n\n\n<h3><strong>Performance<\/strong><\/h3>\n\n\n\n<p>Just like regular beauty products, the best indie makeup brands deliver different things. Since these are some of the top choices out there, you already know you\u2019ll get <strong>high-performing<\/strong> products, but the way that they do that may be different.<\/p>\n\n\n\n<p>For example, if you\u2019re looking for highly pigmented colors, opt for a brand that makes that their focus. Want a foundation that does more than even-out skin tone? Choose one that includes added <strong>vitamins<\/strong>, <strong>minerals<\/strong>, and <strong>sun protection<\/strong>.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"16_Best_Indie_Makeup_Brands_to_Shop_in_2022\"><\/span><strong>16 Best Indie Makeup Brands to Shop in 2022<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We\u2019ve made it to the part you came to this best indie makeup brands list looking for: the brands themselves. Since you know what you look out for as you browse, you\u2019re probably chomping at the bit to get started.<\/p>\n\n\n\n<p>The sections below will highlight our<strong> top 16 picks<\/strong> for the best indie makeup out there. We\u2019ll walk you through their missions, products, and overall aesthetic to help you get to know them. Don\u2019t worry, just like these brands don\u2019t skimp on good vibes, we won\u2019t skimp on details.<\/p>\n\n\n\n<h3><strong>#1 &#8211; Jones Road<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-3-1024x1024.jpg\" alt=\"Jones Road\" class=\"wp-image-3484\" width=\"512\" height=\"512\" srcset=\"https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-3-1024x1024.jpg 1024w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-3-300x300.jpg 300w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-3-150x150.jpg 150w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-3-768x767.jpg 768w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-3-600x600.jpg 600w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-3.jpg 1057w\" sizes=\"(max-width: 512px) 100vw, 512px\" title=\"\"><figcaption> <strong>Jones Road<\/strong> <\/figcaption><\/figure><\/div>\n\n\n\n<p>You may have heard of legendary makeup artist Bobbi Brown<strong> <\/strong>before, or perhaps are a fan of her previous cosmetics line. <a href=\"https:\/\/jonesroadbeauty.com\/\" target=\"_blank\" aria-label=\"Jones Road (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"rank-math-link\">Jones Road<\/a> is her newest collection launched to do beauty the right way: <strong>clean<\/strong>, <strong>high-performing<\/strong>, and <strong>inclusive<\/strong>.<\/p>\n\n\n\n<p>She set out to develop formulas that worked just as well on aging skin as they did on multiple skin tones and types, the line steering clear of over <strong>2,700 unfriendly ingredients<\/strong>. Its makeup includes all of the must-haves like foundation and mascara but was designed to be versatile\u2014just like you.<\/p>\n\n\n\n<p>If we had to nail its vibe, we\u2019d say it\u2019s a simple collection with intention and the goal to give you the \u201c<strong>no-makeup makeup<\/strong>\u201d look\u2014something that\u2019s usually easier said than done.<\/p>\n\n\n\n<h3><strong>#2 &#8211; <\/strong><strong>Kulfi Beauty<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-4-947x1024.jpg\" alt=\"Kulfi Beauty\" class=\"wp-image-3485\" width=\"512\" height=\"512\" srcset=\"https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-4-150x150.jpg 150w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-4-600x600.jpg 600w\" sizes=\"(max-width: 512px) 100vw, 512px\" title=\"\"><figcaption> <strong>Kulfi Beauty<\/strong> <\/figcaption><\/figure><\/div>\n\n\n\n<p>You can\u2019t say <a href=\"https:\/\/kulfibeauty.com\/\" target=\"_blank\" aria-label=\"Kulfi Beauty (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"rank-math-link\">Kulfi Beauty<\/a> without thinking of <strong>fun<\/strong>. Its colorful, entertaining graphics adorn its website, its name a type of South Asian ice cream.<\/p>\n\n\n\n<p>Sweet and sassy, the brand offers <strong>smooth<\/strong>, <strong>smudgeable<\/strong> <strong>Underlined<\/strong> eyeliner\u2014that\u2019s its signature product. You\u2019ll find funky extras for sale too such as velvet headbands, stickers, and other items that bring out this brand\u2019s playful heart.<\/p>\n\n\n\n<p>Alongside its adorable makeup collection, the company holds a mission of <strong>empowering<\/strong> <strong>South Asian communities<\/strong>. As one of the best online indie makeup brands, Kulfi is all about self-expression. Its line is designed for those with similar skin tones, undertones, and concerns, created by someone who saw the need for cultural inclusion in the beauty industry.<\/p>\n\n\n\n<h3><strong>#3 &#8211; Noto Botanics<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-5-1024x1024.jpg\" alt=\"Noto Botanics\" class=\"wp-image-3486\" width=\"512\" height=\"512\" srcset=\"https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-5-1024x1024.jpg 1024w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-5-300x300.jpg 300w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-5-150x150.jpg 150w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-5-768x768.jpg 768w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-5-600x600.jpg 600w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-5.jpg 1080w\" sizes=\"(max-width: 512px) 100vw, 512px\" title=\"\"><figcaption> <strong>Noto Botanics<\/strong> <\/figcaption><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/notobotanics.com\/\" target=\"_blank\" aria-label=\"Noto Botanics (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"rank-math-link\">Noto Botanics<\/a> is the product of popular makeup artist Gloria Noto. She\u2019s worked with a heap of magazines and celebrities throughout her career, and along with her coveted skills, what clients most loved about her work was the way she highlighted <strong>self-expression<\/strong> in her looks.<\/p>\n\n\n\n<p>Noto Botanics is a name that pretty much says it all. Its rich lip and cheek colors are packed with <strong>nourishing plant extracts<\/strong> and ingredients and served up in user-friendly pots and sticks.<\/p>\n\n\n\n<p>You\u2019ll also find a healthy selection of skincare in its collection, one that <strong>celebrates<\/strong> <strong>inclusion and joins diversity <\/strong>with clean beauty\u2014something that wasn\u2019t traditionally done.<\/p>\n\n\n\n<h3><strong>#4 &#8211; Kosas<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-6-1024x1024.jpg\" alt=\"Kosas\" class=\"wp-image-3487\" width=\"512\" height=\"512\" srcset=\"https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-6-1024x1024.jpg 1024w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-6-300x300.jpg 300w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-6-150x150.jpg 150w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-6-768x767.jpg 768w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-6-600x600.jpg 600w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-6-1200x1199.jpg 1200w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-6.jpg 1438w\" sizes=\"(max-width: 512px) 100vw, 512px\" title=\"\"><figcaption> <strong>Kosas<\/strong> <\/figcaption><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/kosas.com\/\" target=\"_blank\" aria-label=\"Kosas (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"rank-math-link\">Kosas<\/a> is all about <strong>comfort<\/strong>. Have you ever put on a face full of makeup and just felt so\u2026not yourself? This line is about making the most of what you apply, combining <strong>skin-loving ingredients <\/strong>into its luxurious-looking makeup that helps it out in the long run.<\/p>\n\n\n\n<p>One of our top picks for indie makeup brands At Sephora, Kosas\u2019s website is decorated with seductive smears of lipstick that the company says is intentional. Concerned with the <strong>sensorial<\/strong> element of cosmetics, its aim was to develop products that just felt plain good.<\/p>\n\n\n\n<p><strong>Highly pigmented<\/strong>, its lip and cheek color was born to be versatile, while its skincare packs a powerful, but natural punch. And since Kosas has <strong>banned over 2,700 ingredients<\/strong>, you can feel good about what you put on your face while it makes your face feel good.<\/p>\n\n\n\n<p>Kosas is a really impressive line, featuring smart products like the <strong>Chemistry AHA Serum Deodorant<\/strong> that stops odor but also brightens and soothes skin. It\u2019s full of these ingenious ideas that just make sense, yet, so many of us never thought were possible.<\/p>\n\n\n\n<h3><strong>#5 &#8211; Westman Atelier<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-7.jpg\" alt=\"Westman Atelier\" class=\"wp-image-3488\" width=\"512\" height=\"512\" srcset=\"https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-7.jpg 1022w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-7-300x300.jpg 300w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-7-150x150.jpg 150w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-7-768x768.jpg 768w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-7-600x600.jpg 600w\" sizes=\"(max-width: 512px) 100vw, 512px\" title=\"\"><figcaption> <strong>Westman Atelier<\/strong> <\/figcaption><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.westman-atelier.com\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"rank-math-link\">Westman Atelier<\/a> has a <strong>classy<\/strong> feel. From the name to the photos with Reese Witherspoon, we get the idea that this one is loved by those who can afford to be choosy with their makeup.<\/p>\n\n\n\n<p>Its <strong>clean beauty<\/strong> products include a variety of shades and lovely textures, but go a step further and actually do your skin some good while they\u2019re there. The collection is all packed within attractive matte tubes and bottles that include <strong>convenient<\/strong> <strong>applicators<\/strong>.<\/p>\n\n\n\n<p>You\u2019ll find all the <strong>essentials<\/strong> at Westman Atelier, including foundation, blush, mascara, and an extensive selection of brushes. So who\u2019s behind this brand with such versatile, must-have beauty products?<\/p>\n\n\n\n<p>None other than Gucci Westman, a well-known editorial makeup artist whose look you\u2019ve seen gracing the pages of Vogue and Harper\u2019s Bazaar. With the aim to do better across the board, Westman Atelier is always on the lookout for ways to become more <strong>sustainable<\/strong> and reduce its eco-footprint.<\/p>\n\n\n\n<h3><strong>#6 &#8211; Subtl Beauty<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-8-1024x1024.jpg\" alt=\"Subtl Beauty\" class=\"wp-image-3489\" width=\"512\" height=\"512\" srcset=\"https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-8-1024x1024.jpg 1024w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-8-300x300.jpg 300w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-8-150x150.jpg 150w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-8-768x768.jpg 768w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-8-600x600.jpg 600w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-8.jpg 1200w\" sizes=\"(max-width: 512px) 100vw, 512px\" title=\"\"><figcaption> <strong>Subtl Beauty<\/strong> <\/figcaption><\/figure><\/div>\n\n\n\n<p>With a name like <a href=\"https:\/\/subtlbeauty.com\/\" target=\"_blank\" aria-label=\"Subtle Beauty (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"rank-math-link\">Subtle Beauty<\/a>, it\u2019s safe to say less is more here. But though its M.O is concise, its formulas are everything you need in a <strong>simple beauty routine<\/strong>.<\/p>\n\n\n\n<p>The brand deals with \u201creal\u201d beauty. Not the complicated, suitcase-worth of products it takes to get a Kim K-worthy face. Subtl is all about <strong>convenience<\/strong> and <strong>practicality<\/strong>, it\u2019s concealer, lip &amp; cheek, eyeshadow, and highlighter fitted in a travel-friendly pot and stacked to keep it all together. Like come on, how handy is that?!<\/p>\n\n\n\n<p>You can shop curated collections or build your own custom stack, and you\u2019ll have plenty to choose from.<\/p>\n\n\n\n<h3><strong>#7 &#8211; Kjaer Weis<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-8-1-1024x1024.jpg\" alt=\"Kjaer Weis\" class=\"wp-image-3492\" width=\"512\" height=\"512\" srcset=\"https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-8-1-1024x1024.jpg 1024w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-8-1-300x300.jpg 300w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-8-1-150x150.jpg 150w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-8-1-768x768.jpg 768w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-8-1-600x600.jpg 600w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-8-1.jpg 1200w\" sizes=\"(max-width: 512px) 100vw, 512px\" title=\"\"><figcaption> <strong>Kjaer Weis<\/strong> <\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>Living boldly<\/strong> doesn\u2019t mean having to compromise on values. At least, not for makeup anyway. <a href=\"https:\/\/kjaerweis.com\/\" target=\"_blank\" aria-label=\"Kjaer Weis (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"rank-math-link\">Kjaer Weis<\/a> proves this in its effective skincare and bright beauty line that merges streamlined Scandinavian living with the vibrancy of NYC life.<\/p>\n\n\n\n<p>An entirely <strong>organic<\/strong> collection, Kjaer Weis delivers on all of the fronts you look for when you shop: sustainable, high-performance, and clean. Its line is built by inspiration and made successful by quality\u2014the products are luxurious, long-lasting, and made to work.<\/p>\n\n\n\n<p>With its reusable, sleek packaging, you can keep the outer sleeve, ordering refills to cut down on waste. <strong>Certified natural and organic<\/strong>, Kjaer Weis launches beauty into the 21st century.<\/p>\n\n\n\n<h3><strong>#8 &#8211; Range Beauty<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-9-1024x1024.jpg\" alt=\"Range Beauty\" class=\"wp-image-3493\" width=\"512\" height=\"512\" srcset=\"https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-9-1024x1024.jpg 1024w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-9-300x300.jpg 300w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-9-150x150.jpg 150w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-9-768x768.jpg 768w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-9-600x600.jpg 600w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-9-1200x1200.jpg 1200w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-9.jpg 1440w\" sizes=\"(max-width: 512px) 100vw, 512px\" title=\"\"><figcaption> <strong>Range Beauty<\/strong> <\/figcaption><\/figure><\/div>\n\n\n\n<p>With <a href=\"https:\/\/rangebeauty.com\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"rank-math-link\">Range Beauty<\/a>, it\u2019s all about inclusion. Making its products in a <strong>true variety of shades<\/strong>, people flock to the brand to find their perfect match, those hard-to-find shades that they\u2019ve always needed but have had to compromise on, mix, or skip out on altogether.<\/p>\n\n\n\n<p>Range Beauty embodies <strong>inclusivity<\/strong> to a T, but it\u2019s also a brand created to give people more out of their cosmetics. It offers a simple line of products\u2014just foundation, primer, powder, and highlighter, but it\u2019s these bases that lay the foundation for makeup\u2014some would argue they\u2019re the most important part.<\/p>\n\n\n\n<p>Welcoming folks of all genders, skin types, tones, and textures, Range wants to make everyone feel heard and seen.<\/p>\n\n\n\n<h3><strong>#9 &#8211; <\/strong><strong>Lemonhead LA<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-10-1024x1024.jpg\" alt=\" Lemonhead LA\" class=\"wp-image-3494\" width=\"512\" height=\"512\" srcset=\"https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-10-1024x1024.jpg 1024w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-10-300x300.jpg 300w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-10-150x150.jpg 150w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-10-768x768.jpg 768w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-10-600x600.jpg 600w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-10-1200x1200.jpg 1200w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-10.jpg 1438w\" sizes=\"(max-width: 512px) 100vw, 512px\" title=\"\"><figcaption> <strong> Lemonhead LA<\/strong> <\/figcaption><\/figure><\/div>\n\n\n\n<p>Just like the candies, <a href=\"https:\/\/getlemonhead.com\/\" target=\"_blank\" aria-label=\"Lemonhead LA (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"rank-math-link\">Lemonhead LA<\/a> brings a pop of something extra special to life. The OG creators of glitter-embedded paste, its mess-free line is <strong>made in small batches by artists<\/strong>. Lemonhead is a staple in every creative artist\u2019s kit, its range of gels, pastes, and jams, the easy-to-apply-and-remove option for those who like to get sparkly.<\/p>\n\n\n\n<p>With a mission to \u201c<em>excite, inspire, and empower makeup artists to freely express themselves without limitations<\/em>,\u201d the brand was created by Megan Dugan, a makeup artist who wanted more for her own kit.<\/p>\n\n\n\n<p>You\u2019ll find glimmers of their shiny stuff on celebrities like Margot Robbie and Janet Jackson, and featured in popular publications like Allure and Harper\u2019s Bazaar. High-quality and a top performer in the world of all things glittery, Lemonhead LA is completely <strong>women-owned and operated<\/strong>.<\/p>\n\n\n\n<h3><strong>#10 &#8211; Espressoh<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-11.jpg\" alt=\"Espressoh\" class=\"wp-image-3495\" width=\"512\" height=\"512\" srcset=\"https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-11.jpg 640w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-11-300x300.jpg 300w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-11-150x150.jpg 150w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-11-600x600.jpg 600w\" sizes=\"(max-width: 512px) 100vw, 512px\" title=\"\"><figcaption> <strong> Espressoh<\/strong> <\/figcaption><\/figure><\/div>\n\n\n\n<p>Just like how you prefer your perfect cup of coffee, <a href=\"https:\/\/www.espressoh.shop\/\" target=\"_blank\" aria-label=\"Espressoh (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"rank-math-link\">Espressoh<\/a> is all about the <strong>bold<\/strong>. Its collection includes the <strong>essentials<\/strong>, and we totally ate up its combo boxes that resemble those of takeout containers sealed with the details of what\u2019s inside.<\/p>\n\n\n\n<p>Promising <strong>high-performing makeup<\/strong>, Espressoh packs gusto into its easy-to-wear products that compliment any beauty box perfectly. Made in Italy, its cosmetics are the second step to jaw-dropping beauty. The first? <strong>Self-confidence<\/strong>.<\/p>\n\n\n\n<p>The brand was founded by Chiara, an Italian woman who was no stranger to the beauty industry, and more specifically, how things worked in the cosmetic capitals of Milan and Paris. Her intent was to create a company that got women out of the door with a product that spoke volumes.<\/p>\n\n\n\n<p>Her collection is filled with <strong>clean ingredients<\/strong> and marked with a transparency that beauty lovers can feel good about. <strong>Safe<\/strong> and <strong>fragrance-free<\/strong>, the line is accented with a signature natural scent of coffee, a small amount grouped up into each batch.<\/p>\n\n\n\n<h3><strong>#11 &#8211; Uoma Beauty<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-12-1024x1024.jpg\" alt=\"Uoma Beauty\" class=\"wp-image-3496\" width=\"512\" height=\"512\" srcset=\"https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-12-1024x1024.jpg 1024w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-12-300x300.jpg 300w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-12-150x150.jpg 150w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-12-768x768.jpg 768w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-12-600x600.jpg 600w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-12-1200x1200.jpg 1200w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-12.jpg 1348w\" sizes=\"(max-width: 512px) 100vw, 512px\" title=\"\"><figcaption> <strong>Uoma Beauty<\/strong> <\/figcaption><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/uomabeauty.com\/\" target=\"_blank\" aria-label=\"UOMA Beauty (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"rank-math-link\">UOMA Beauty<\/a> is perhaps best known for its <strong>inclusive<\/strong> foundation shades. Offering a total of 51, the brand\u2019s founder created the line as an ode to self-expression, diversity, and <strong>authenticity<\/strong>.<\/p>\n\n\n\n<p>The company is entirely black-owned. It was developed by Sharon Chuter, a Nigerian-born, LA-based former beauty exec. UOMA offers two different lines, one that\u2019s tailored to unique skin types and tones, the other that\u2019s <strong>clean and natural<\/strong>.<\/p>\n\n\n\n<p>Designed to empower women, the brand\u2019s products focus on <strong>quick-payoff<\/strong> in color, positive <strong>long-term effects<\/strong>, and long-lasting formulas.<\/p>\n\n\n\n<h3><strong>#12 &#8211; ONE\/SIZE Beauty<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-13-1024x1024.jpg\" alt=\"ONE\/SIZE Beauty\" class=\"wp-image-3497\" width=\"512\" height=\"512\" srcset=\"https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-13-1024x1024.jpg 1024w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-13-300x300.jpg 300w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-13-150x150.jpg 150w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-13-768x768.jpg 768w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-13-600x600.jpg 600w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-13-1200x1200.jpg 1200w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-13.jpg 1438w\" sizes=\"(max-width: 512px) 100vw, 512px\" title=\"\"><figcaption> <strong>ONE\/SIZE Beauty<\/strong> <\/figcaption><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.onesizebeauty.com\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"rank-math-link\">ONE\/SIZE Beauty<\/a> wouldn&#8217;t be what it is today without its founder Patrick Starrr. The make-up artist turned YouTube celebrity created the brand out of his personal motto that <strong>beauty is one size<\/strong>.<\/p>\n\n\n\n<p>What Starrr means by this is that <strong>beauty is for everyone<\/strong>, anytime, and anyplace. His mission with ONE\/SIZE was to make sure those who don\u2019t often get heard, have a say. Inclusive, fun, and high-performing, the line focuses on foundational makeup like primers, concealers, and setting mists, with a strong emphasis on blurring.<\/p>\n\n\n\n<h3><strong>#13 &#8211; Tower 28 Beauty<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-14-1024x1024.jpg\" alt=\"Tower 28 Beauty\" class=\"wp-image-3498\" width=\"512\" height=\"512\" srcset=\"https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-14-1024x1024.jpg 1024w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-14-300x300.jpg 300w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-14-150x150.jpg 150w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-14-768x768.jpg 768w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-14-600x600.jpg 600w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-14.jpg 1080w\" sizes=\"(max-width: 512px) 100vw, 512px\" title=\"\"><figcaption> <strong>Tower 28 Beauty<\/strong> <\/figcaption><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.tower28beauty.com\/\" target=\"_blank\" aria-label=\"Tower 28 Beauty (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"rank-math-link\">Tower 28 Beauty<\/a> was born out of the need for <strong>effective skincare <\/strong>and elevated makeup that didn\u2019t harm sensitive skin. The brand\u2019s founder spent 15 years as a beauty executive and her adulthood with very particular skin.<\/p>\n\n\n\n<p>For something that\u2019s applied daily to our faces, you\u2019d think formulas would be gentle to begin with. And though some brands try to include gentler formulas, they don\u2019t always fit the bill. So what\u2019s a girl to do?<\/p>\n\n\n\n<p>If you didn\u2019t know (like we didn\u2019t), Tower 28 is where the Santa Monica pier and Venice Beach meet. There, it\u2019s all about <strong>clean fun and healthy living<\/strong>, two things that this brand takes to heart as well.<\/p>\n\n\n\n<p>Merging <strong>hypo-allergenic<\/strong>, <strong>gentle<\/strong> formulas with clean ingredients and nourishing extras, this <strong>cruelty-free brand<\/strong> checks all the boxes, offering all the basics like lip jellies, foundation, and bronzer. Oh, and it\u2019s completely vegan too!<\/p>\n\n\n\n<h3><strong>#14 &#8211; Ritual de Fille<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-15-1024x1024.jpg\" alt=\"Ritual de Fille\" class=\"wp-image-3499\" width=\"512\" height=\"512\" srcset=\"https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-15-1024x1024.jpg 1024w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-15-300x300.jpg 300w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-15-150x150.jpg 150w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-15-768x768.jpg 768w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-15-600x600.jpg 600w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-15-1200x1200.jpg 1200w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-15.jpg 1400w\" sizes=\"(max-width: 512px) 100vw, 512px\" title=\"\"><figcaption> <strong>Ritual de Fille<\/strong> <\/figcaption><\/figure><\/div>\n\n\n\n<p>All of the names on this best indie makeup brands list leave a lasting impression, but <a href=\"https:\/\/ritueldefille.com\/\" target=\"_blank\" aria-label=\"Ritual de Fille (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"rank-math-link\">Ritual de Fille<\/a> especially. Its witchy, dark aesthetic is highly <strong>romantic<\/strong>, <strong>pigmented<\/strong>, and <strong>professional<\/strong>. Created by three sisters, the brand takes inspiration from the magical powers that natural ingredients can have.<\/p>\n\n\n\n<p>One of the top cruelty-free indie makeup brands on this list, all of its formulas were created by those who craft as if they were <strong>mixing up a potion<\/strong>. The ingredients found within each are there for a reason, and you won\u2019t find anything that\u2019s thrown in for the sake of it, like fillers. The result is <strong>100% natural<\/strong> hand-made makeup and skincare with transparency.<\/p>\n\n\n\n<h3><strong>#15 &#8211; Alleyoop<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-16-1024x1024.jpg\" alt=\" Alleyoop\" class=\"wp-image-3500\" width=\"512\" height=\"512\" srcset=\"https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-16-1024x1024.jpg 1024w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-16-300x300.jpg 300w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-16-150x150.jpg 150w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-16-768x768.jpg 768w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-16-1536x1536.jpg 1536w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-16-600x600.jpg 600w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-16-1200x1199.jpg 1200w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-16.jpg 1637w\" sizes=\"(max-width: 512px) 100vw, 512px\" title=\"\"><figcaption> <strong> Alleyoop<\/strong> <\/figcaption><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/meetalleyoop.com\/\" target=\"_blank\" aria-label=\"Alleyoop (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"rank-math-link\">Alleyoop<\/a> is all about <strong>modern convenience<\/strong>. Unlike makeup routines that involve four different brushes and 16 different products, its handy cosmetics are <strong>quick and fun<\/strong> to use.<\/p>\n\n\n\n<p>One of the only indie makeup brands At Ulta on this list, you\u2019ll find <strong>smart<\/strong>, <strong>must-have all-in-one products<\/strong> in its store selection, including things like the <strong>4-in-1 Touch Up<\/strong> <strong>Pen<\/strong> and <strong>4-in-1 Makeup Brush<\/strong>. In today\u2019s fast-paced world, makeup in such a format just makes sense. It\u2019s practical and compact, squeezing easily into a clutch for a night out or in your work drawer desk.<\/p>\n\n\n\n<p>Alleyoop\u2019s mission is one of fun, setting out to create products for women that make their lives easier. In addition to being <strong>convenient<\/strong>, all of the brand\u2019s collection is <strong>TSA-approved<\/strong> so you don\u2019t have to think twice about what you can bring with you.<\/p>\n\n\n\n<p>A sustainable brand from its choice of <strong>recyclable<\/strong> materials to the fact that by combining products they cut down on waste, Alleyoop is now plastic-neutral and its orders ship with <strong>biodegradable<\/strong> materials that dissolve in water. How cool.<\/p>\n\n\n\n<h3><strong>#16 &#8211; \u0100THR Beauty<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-17-1024x1024.jpg\" alt=\" \u0100THR Beauty\" class=\"wp-image-3501\" width=\"512\" height=\"512\" srcset=\"https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-17-1024x1024.jpg 1024w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-17-300x300.jpg 300w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-17-150x150.jpg 150w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-17-768x768.jpg 768w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-17-600x600.jpg 600w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-17.jpg 1200w\" sizes=\"(max-width: 512px) 100vw, 512px\" title=\"\"><figcaption> <strong> \u0100THR Beauty<\/strong> <\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>Sustainability<\/strong> is the foundation on which <a href=\"https:\/\/athrbeauty.com\/\" target=\"_blank\" aria-label=\"ATHR Beauty (opens in a new tab)\" rel=\"noreferrer noopener nofollow\" class=\"rank-math-link\">ATHR Beauty<\/a> was built. Its founder Tilla Abbitt has had many accomplishments in the world of beauty, one of them being the lead R+D member for sustainable materials at Sephora.<\/p>\n\n\n\n<p>After she learned that the US only bans 11 chemicals in color cosmetics, she set out to create her own. The <strong>nourishing<\/strong> line includes makeup that doesn\u2019t skimp on color like eyeshadow, lipstick, and blush made with natural ingredients that give back to your skin with every wear.&nbsp;<\/p>\n\n\n\n<p>And with a passion for <strong>sustainability<\/strong>, ATHR Beauty made the choice to go zero waste, its packages made from recyclable materials and printed with soy-based ink.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Which_Indie_Makeup_Brands_Are_The_Most_Shade-Inclusive\"><\/span><strong>Which Indie Makeup Brands Are The Most Shade-Inclusive?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" src=\"https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-18-1024x1024.jpg\" alt=\"Best Indie Makeup Brands 2021\" class=\"wp-image-3502\" width=\"512\" height=\"512\" srcset=\"https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-18-1024x1024.jpg 1024w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-18-300x300.jpg 300w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-18-150x150.jpg 150w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-18-768x768.jpg 768w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-18-600x600.jpg 600w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-18.jpg 1080w\" sizes=\"(max-width: 512px) 100vw, 512px\" title=\"\"><\/figure><\/div>\n\n\n\n<p>Inclusivity is an important part of indie makeup brands and many of them do it in different ways. If we\u2019re talking about <strong>shade inclusion<\/strong>, well, our first inkling would be to head to Range Beauty.<\/p>\n\n\n\n<p>But though the brand focuses on including shades that aren\u2019t typically found with other makeup brands, its selection isn\u2019t as large as UOMA Beauty\u2019s is. For this one, we\u2019d have to give it to UOMA, which offers 51 shades of foundation\u2014including<strong> a broader range <\/strong>than any other brand.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Which_Indie_Makeup_Brands_Have_The_Cleanest_Ingredients\"><\/span><strong>Which Indie Makeup Brands Have The Cleanest Ingredients?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Clean ingredients aren\u2019t always a given with indie makeup companies, even though the majority (if not all) of them push for better formulas. The best clean indie makeup brands are the ones that <strong>ban a ton of potentially harmful ingredients<\/strong> and use natural formulas.<\/p>\n\n\n\n<p>The brands we believe to fit the bill are Kosas, Jones Road, and Kjaer Weis. The latter is certified organic and natural, while the other two ban over 2,700 toxic ingredients.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Which_Indie_Makeup_Brands_Are_The_Most_Earth-Friendly\"><\/span><strong>Which Indie Makeup Brands Are The Most Earth-Friendly?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When we\u2019re looking at earth-friendly products, a brand\u2019s formulas need to be <strong>clean and natural<\/strong>, its packaging has to be<strong> recyclable or biodegradable<\/strong>, and it\u2019s a bonus if they give back to the earth somehow.<\/p>\n\n\n\n<p>In our books, Kjaer Weis and ATHR Beauty are both great picks. Both have recyclable packaging, are made with natural ingredients, and ban a ton of chemicals.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Which_Indie_Makeup_Brands_Are_The_Best_To_Use_On_Sensitive_AndOr_Blemish-Prone_Skin\"><\/span><strong>Which Indie Makeup Brands Are The Best To Use On Sensitive And\/Or Blemish-Prone Skin?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Makeup may help cover blemishes, but it often doesn\u2019t do much to help with them. Indie makeup is about doing more with makeup, and often, you\u2019ll find products with <strong>nourishing ingredients<\/strong> added in to protect and care for your skin.<\/p>\n\n\n\n<p>One of the best new indie makeup brands designed for sensitive skin is Tower 28. It was created by someone looking for gentler formulas for themselves without the clinical feel that other companies had. As for blemishes, we think Kosas is a great line. Formulated with caring extras, it does skin a favor.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Which_Indie_Makeup_Brands_Are_Best_To_Use_For_A_Natural_No_Makeup_Look\"><\/span><strong>Which Indie Makeup Brands Are Best To Use For A Natural \u2018No Makeup\u2019 Look?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Many of the best indie makeup brands 2021 are about <strong>convenience<\/strong>, and making your makeup regimen a little more streamlined. The \u2018no makeup\u2019 look is about convenience too; it\u2019s subtle and involves <strong>a few simple steps<\/strong>.<\/p>\n\n\n\n<p>There are only two names on this best indie makeup brands list that we found shoots for this, and that\u2019s Jones Road and Subtl. Jones Road\u2019s selection of natural-made and looking formulas were designed to get you out the door quickly in the morning, while Subtl is all about a quick and easy routine.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Which_Indie_Makeup_Brands_Are_The_Most_Affordable\"><\/span><strong>Which Indie Makeup Brands Are The Most Affordable?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Indie makeup is usually mid-range. There\u2019s more that goes into its creation and production, with formulas often mixed by hand and packaged in recyclable materials.<\/p>\n\n\n\n<p>When looking for affordable products, we see great value in those with multiple uses. Alleyoop combines four products into one, saving you money in the long run. Another one of the best affordable indie makeup brands on this list with the same kind of deal is Subtl. You\u2019ll get up to four products in one stack for a decent price.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><strong>Final Thoughts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-19.jpg\" alt=\"Best Indie Makeup Brands 2021\" class=\"wp-image-3503\" width=\"512\" height=\"512\" srcset=\"https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-19.jpg 783w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-19-300x300.jpg 300w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-19-150x150.jpg 150w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-19-768x767.jpg 768w, https:\/\/soxy.com\/blogs\/wp-content\/uploads\/2022\/01\/Best-Indie-Makeup-Brands-2021-19-600x600.jpg 600w\" sizes=\"(max-width: 512px) 100vw, 512px\" title=\"\"><\/figure><\/div>\n\n\n\n<p>Indie beauty is pushing boundaries, showing the world what cosmetics can be: bold, natural, inclusive, and kind. The name on this best indie makeup brands list all brings something unique to the table, each of them special and important in their own way.<\/p>\n\n\n\n<hr class=\"wp-block-separator aligncenter is-style-wide\"\/>\n\n\n\n<p>Read more recently published articles below:<\/p>\n\n\n\n<p><a href=\"https:\/\/soxy.com\/blogs\/best-new-chanel-purses\/\">10 Best New Chanel Purses<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/soxy.com\/blogs\/best-designer-cosmetic-bags\/\">10 Best Designer Cosmetic Bags<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/soxy.com\/blogs\/best-racerback-bras\/\">14 Best Racerback Bras<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/soxy.com\/blogs\/best-vanilla-perfume\/\">11 Best Vanilla Perfume<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/soxy.com\/blogs\/best-minimalist-jewelry\/\">Best Minimalist Jewelry Brands<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Table of Contents Finding The Best Indie Makeup Brands of 2022What\u2019s \u2018Indie\u2019 Beauty?How to Shop for Indie Makeup Brands:16 Best Indie Makeup Brands to Shop in 2022Which Indie Makeup Brands Are The Most Shade-Inclusive?Which Indie Makeup Brands Have The Cleanest Ingredients?Which Indie Makeup Brands Are The Most Earth-Friendly?Which Indie Makeup Brands Are The Best To [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Stephanie Patterson","author_link":"https:\/\/soxy.com\/blogs\/author\/stephanie_p\/"},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/soxy.com\/blogs\/wp-json\/wp\/v2\/posts\/3483"}],"collection":[{"href":"https:\/\/soxy.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/soxy.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/soxy.com\/blogs\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/soxy.com\/blogs\/wp-json\/wp\/v2\/comments?post=3483"}],"version-history":[{"count":3,"href":"https:\/\/soxy.com\/blogs\/wp-json\/wp\/v2\/posts\/3483\/revisions"}],"predecessor-version":[{"id":27295,"href":"https:\/\/soxy.com\/blogs\/wp-json\/wp\/v2\/posts\/3483\/revisions\/27295"}],"wp:attachment":[{"href":"https:\/\/soxy.com\/blogs\/wp-json\/wp\/v2\/media?parent=3483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/soxy.com\/blogs\/wp-json\/wp\/v2\/categories?post=3483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/soxy.com\/blogs\/wp-json\/wp\/v2\/tags?post=3483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}