amika Normcore Signature Conditioner in Beauty: NA. amika Normcore Signature Conditioner in Beauty: NA. Hair's new normal has a new name: Normcore Signature Conditioner. Infused with a cocktail of vitamins and antioxidants, this everyday conditioner leaves hair hydrated, shiny, and touchably soft.. Shea Butter is full of vitamins, minerals, and fatty acids which penetrate the hair's cuticle and provide deep nourishment, softness, and shine. Safe for color and chemically treated hair. Free of sulfates, parabens, phthalates, gluten, oil, mineral oil, petrochemicals and artificial colors. 10 fl oz/ 300 ml. Pair with Normcore Signature Shampoo. AIKA-WU98. AM50.18138. Amika is committed to curating haircare and styling tools fit for a lifestyle of self-expression and rebellion against conformity and the mundane. Founded by industry outsiders in Williamsburg, Brooklyn in 2007, amika is the antithesis of a typical beauty brand. Instead of purveying unattainable perfection, amika believes in an evolving and totally individual version of beauty. The result is a culture of inclusion and positivity, all while injecting a sunny disposition into haircare.