amika Soulfood Nourishing Mask in Beauty: NA. amika Soulfood Nourishing Mask in Beauty: NA. Like a tall drink of water, one dose of amika Soulfood Nourishing Mask deeply hydrates and conditions the hair to maximum manageability. Luxuriously thick and creamy, its powerful nutrient formula banishes dryness, imparting beautiful shine and softness.. Jojoba seed oil penetrates the hair follicle to strengthen strands from the inside out. Antioxidant vitamin C stimulates hair growth and repair while protecting against free radicals. Free of sulfates, parabens, phthalates, gluten, mineral oil, petrochemicals and artificial colors. 8 fl oz. Use either as a weekly treatment or an everyday conditioner after the amika shampoo of your choice. Leave to penetrate for 5 to 7 minutes and rinse. AIKA-WU83. AM50.18174. Amika is committed to curating haircare and styling tools fit for a lifestyle of self-expression and rebellion against conformity and the mundane. Founded by industry outsiders in Williamsburg, Brooklyn in 2007, amika is the antithesis of a typical beauty brand. Instead of purveying unattainable perfection, amika believes in an evolving and totally individual version of beauty. The result is a culture of inclusion and positivity, all while injecting a sunny disposition into haircare.