amika Travel The Wizard Detangling Primer in Beauty: NA. amika Travel The Wizard Detangling Primer in Beauty: NA. A magical multi-tasker, one wave of amika's The Wizard Detangling Primer not only cuts down on blow dry time, but simultaneously detangles, nourishes, smooths, softens, adds shine, and protects against thermal damage. This multi-benefit, nutrient-packed formula is applied weightlessly, creating a perfect foundation for hair types and textures.. Avocado Oil nourishes and smooths with important nutrients like protein, Vitamin A, D, E, B6, amino acids, folic acid and minerals. Panthenol and Tocopheryl strengthen the hair and provide antioxidant benefits. Free of sulfates, sodium chloride, parabens and artificial colors. 1 fl oz. Evenly mist throughout damp hair before detangling and/or blow drying. AIKA-WU113. AM50 13862. Amika is committed to curating haircare and styling tools fit for a lifestyle of self-expression and rebellion against conformity and the mundane. Founded by industry outsiders in Williamsburg, Brooklyn in 2007, amika is the antithesis of a typical beauty brand. Instead of purveying unattainable perfection, amika believes in an evolving and totally individual version of beauty. The result is a culture of inclusion and positivity, all while injecting a sunny disposition into haircare.