What it is: A gentle, moisturizing shampoo for everyone (and every day). It’s extra mild, for daily cleansing that leaves all hair types shiny and soft, with a healthy look and feel.Who it's for: Ideal for all hair types. This shampoo is formulated for hair density from fine to thick, hair textures from straight to curly, and hair types from healthy to dry or damaged.What it does: This ultramild shampoo is formulated to be gently cleansing while also moisturizing and adding shine to hair. It's a rich creamy shampoo infused with avocado oil to hydrate and soften, plus nettle extract to act as a naturally purifying astringent. The shampoo is moisturizing and mild enough for daily use. Key Ingredients:- Avocado oil: hydrates and softens dry hair- Glycerin: a humectant that helps hair pull in moisture- Nettle extract: a gentle, natural astringentHow to use: Work a quarter-sized amount or more of Gentle Moisturizing Shampoo into wet hair during your hair-care regimen. Lather well, then rinse thoroughly. Paraben-free; phthalate-free; mineral oil–free; formaldehyde-free Cruelty-free Made in the USA