What it is: A long-wear, buildable mascara that has multidimensional volumizing, lengthening and curling abilities. What it does: Its unique formula infuses the lashes with lash-caring properties. After four weeks of use, bare lash fibers are longer, thicker and more curled. The soft fiber applicator is designed to make lashes look fuller and more voluminous after every stroke. How to use: For a natural look, place the brush along the lash line.