kai Rose Body Wash in Beauty: NA. kai Rose Body Wash in Beauty: NA. Invigorate your senses with the exhilarating white floral scent of kai's classic fragrance layered with the irresistible aroma of Rose Absolute. This cleansing body wash develops a rich, fragrant foam which hydrates the skin with Vitamin E and extracts of Rosehip, Comfrey, Cucumber, and Ivy.. Free of Parabens, Sulfates, Phthalates, Phosphates, and Gluten. Vegan and cruelty-free. Suitable for all skin types. 8 fl oz. Layer with kai Rose Body Lotion and Perfume Oil for a richer, longer lasting scent. KAAI-WU15. K3011. Gaye Straza spent her youth vacationing in the tropics. After years of avoiding mainstream perfumes because they did not agree with her, Straza decided to create a scent for herself that embodied the exotic white flowers she loved. For several months she worked tirelessly with a small boutique fragrance house to develop what we now know as kai fragrance. The first time Straza wore kai, she was stopped mid-stride by a beauty editor on Madison Avenue in New York City, asking where she could buy the scent. This was a foreshadowing of events to come. Straza soon thereafter made the fragrance available in her own upscale women's fashion boutique in Malibu. kai took on a life of its own. There was so much demand for the fragrance that Straza sold her boutique in 1999 to develop the line, launching kai as its own company.