Begin by smoothing lips with exfoliant, then gently neutralize natural lip colour with a touch of concealer. To define the lip and enhance staying power, choose a coordinating PermaGel Ultra Lip Pencil. Building colour opacity in layers: Use the finger to press and roll colour onto the lip. Start in the middle of the bottom lip and transfer colour onto the lips with the index finger, working outwards to either edge. Repeat on the top lip. For longer-lasting wear: After applying lipstick, gent.