Laura Mercier Pure Canvas Primer Hydrating A wake-up call for your skin, this moisture rich yet lightweight primer creates a flawless canvas for makeup application and extended wear. What it Does: Infuse moisture into skin with this replenishing primer that keeps skin feeling fresh all day. The breathable formula seals in skincare and creates a protective barrier that extends makeup wear. Packed with skin-loving ingredients, the primer not only protects skin but is also good for skin. Olive E.