VERB Hydrating Shampoo in Beauty: NA. VERB Hydrating Shampoo in Beauty: NA. VERB Hydrating Shampoo gently cleanses hair, replenishes moisture, preserves color, and protects against heat damage. Amino Acids moisturize and condition to extend color, while Hydrolyzed Quinoa Protein smooths the hair cuticle for soft, healthy, tangle-free strands.. Pro-Vitamin B5 moisturizes and adds body while Sunflower Seed Extract provides natural UV protection to guard against dryness, color fading, and brassiness. Color and keratin safe - suitable for all hair types. Cruelty-free, paraben-free, and sulfate-free. 12 fl oz. Follow with VERB Hydrating Conditioner. VERB-WU1. VBSHHYD355GS1US. Made up of hair-obsessed millennials, VERB believes that hair care should be made easy - easy to use and easy on your wallet. VERB bridges the gap between mass market and high-end hair care, because who says good hair has to be out of reach? Every shampoo, conditioner, and styling product is free of parabens, gluten, and harmful sulfates - because you shouldn't have to sacrifice quality ingredients for a great hair day.