Stores Like ASOS
Sophie Diego
Table of Contents
Today’s department stores are spiraling downward in popularity. Sears, Hudson’s Bay, Macy’s, and Bloomingdales are not as hopping as they were during their prime. Of course, online shopping and social media had a part to play in their downfall.
The convenience and accessibility of internet ordering are a must-have for people who don’t have a lot of time on their hands. Plus, it’s an off-hour hobby for when the mall is closed. This is where stores like ASOS began to thrive.
Some department stores, such as Nordstrom and Net-a-Porter, typically make most of their sales online. Then there’s ASOS, a British-based company home to several trending brands. While high-end boutiques offer a mix of super cheap to the uber-expensive, ASOS has a lot to offer for your budget.
If this company isn’t enough to quell your shopping appetite, we’ll list off 10 of the best stores like ASOS. From Nasty Gal to Mango, you can take care knowing that each brand offers a treasure-trove of unique fits.
Overview of ASOS
Brand names like Dolls Kill and Nasty Gal are less about the origin story and more about the company aesthetic. ASOS is a direct approach to fashion, as indicated by the company’s acronym: ‘As Seen On Screen.’
Founded by Nick Robertson in 2000, this powerhouse retailer started off selling celebrity fits copied from TV and movies. Its copycat approach quickly grew into a million-dollar stake in the fashion industry. Now available in every country, I think it’s safe to say that ASOS has come a long way.
ASOS, a brand for the Gen Xers, millennials, and Gen Zs, leads with a commendable degree of company transparency. They’re relatively active in philanthropic efforts, such as GLAAD and ParalympicsGB.
In an inspiring quote left by the brand, ASOS states that they’re at the forefront of “Fashion Democracy”: “We believe in a world where you have total freedom to be you, without judgement.” Going onto say that they, “make sure everyone has an equal chance to discover all the amazing things they’re capable of – no matter who they are.”
Before we start our list, we think it’s best to address some initial highlights of ASOS:
Highlights
- Reasonably affordable
- Highly accessible
- International shipping is available
- Home to hundreds of brands
- Offers clothing, shoes, and beauty products for men and women
- Reputable
- Mobile app for customers
How We Chose the Best Stores Like ASOS
The best stores like ASOS must be affordable, accessible, and have a considerably wide inventory. One of the main pros of this British-based retailer is the number of options they provide.
They offer a broad assortment of merchandise at a particularly large price range. Ultimately, ASOS does its best to give you an unrestrained shopping experience.
Before we list off our top 10 similar brands, we feel it’s necessary to address a few reasons why ASOS is such an iconic brand. Let’s get started!
Price
ASOS is not cheap nor expensive. That’s not to say that they’re smack-dab in the middle, but instead, we’re referring to its wide selection of options. Customers will have no trouble finding discounts on their website. On the other hand, there are hundreds of pricey items to treat yourself with.
Stores like ASOS should carry the same amount of price options. That way, it provides customers lots of room in finding that unique fit.
Style
Considering the size of ASOS’ inventory, it’s hard for us to pinpoint an exact aesthetic. If anything, they’re home to hundreds of unique styles. There’s cottage-core, minimalism, maximalism, vintage, and athleisure, just to name a few.
Naturally, stores like ASOS should provide the same degree of aesthetics offered. Not only does it appeal to a wider demographic, but it helps draw in potential customers looking to cop a different fashion style.
Quality
Since ASOS features various brands, it’s difficult for us to discuss quality based on the company alone. But, you can count on the fact that they’re home to reputable retailers only. Plus, ASOS offers its Reclaimed Vintage collection for those looking to shop ethically. They also implement other sustainable initiatives, even developing their own Ethical Trade Strategy in 2017.
Stores like ASOS should never falter from quality and sustainability. They should offer premium fabrics at no environmental cost. Those who issue responsibility reports are often a favorite of ethical shoppers.
Selection
As we mentioned before, ASOS offers thousands of clothes, shoes, and beauty products for men and women. It’s the go-to destination for shopaholics as the options are literally limitless. Stores like ASOS should implement the same amount of variety if they want to rival this online retailer.
Convenience
Convenience, in relation to online shopping, usually entails speedy shipping, location accessibility, a rewards program, and a mobile app. In our opinion, ASOS checks all three boxes.
Stores like ASOS will typically offer the same degree of convenience. As we start this review, we’ll be sure to give you a head’s up of any customer perks coming your way.
Diversity & Inclusion
ASOS does its best to promote diversity and inclusion throughout its company mission. The company states that they work with over 200 models to help best represent their audience. They also don’t retouch their photos in order to celebrate natural beauty.
Aside from the brand’s wide size range, ASOS also partners with independent entrepreneurial brands as a way to give back to the community. Some of the ASOS-like stores we’ll feature here will implement some degree of diversity and body positivity. We’re not listing any uber-exclusive brands here.
10 Best Stores Like ASOS
Without further ado, let’s look at 10 of the best stores like ASOS to hit the market. They’re trendy, affordable, and have a wide variety of choices to fit your fashion needs. Shopaholics, take this as a sign to get your credit card ready.
#1 – Nasty Gal
Vintage, rebellious, and expressive, Nasty Gal clothing is what the cool kids wear. This online boutique offers a broad selection of in-season fits, ranging from dresses and jeans to blouses and shoes.
Its grunge-based aesthetic stems from the brand’s origin story. Nasty Gal started in 2006 as a side hustle in a small San Francisco apartment. Today, customers flock to their website to find cute and cost-effective apparel. Just FYI, their followers are about 4.8 million strong on Instagram.
What’s especially neat about Nasty Gal is its degree of company transparency. Sustainability is not overlooked, as the brand implements several initiatives to help offset its carbon footprint.
So far, they’ve launched three eco-friendly collections: Vintage Goldmine, Recycled Products, and Organic Denim.
Curious about what makes Nasty Gal so iconic? Here’s why we have included this brand:
- Price: $5 to $148
- Style: vintage, teenage, with a hint of old-school rock n’ roll
- Quality: cotton, suede, leather, organic denim, and a vast array of recycled materials
- Selection: dresses, tops, bottoms, shoes, knitwear, loungewear, etc.
- Convenience: active in offering promotions, has a mobile app, Klarna and Afterpay are available, shipping takes 8 to 10 business days.
- Diversity and Inclusion: Could do more in terms of diversity, as showcased in product photos. Sizes range from 0 to 20
#2 – Forever 21
In between sips of caramel macchiatos while giggling with your friends, Forever 21 played a pivotal role in the mall-teen experience. Over the years, that bright F21 sign slowly dimmed due to its decrease in popularity.
While there are stores still lingering around, the company filed for bankruptcy in 2019. They’re still around, but they’re no longer in the limelight.
Don’t get me wrong; Forever 21 is still an iconic fast-fashion brand. It paved the way for many upstarting retailers, including Fashion Nova and Shein. You can still shop at their official website, which is full of affordable, trendy clothing.
They’ve got jeans, loungewear, dresses, and jackets for days. Plus, Forever 21 has options for both men and women.
If you’re looking for stores like ASOS but cheaper, Forever 21 can be your go-to option. Affordable, chic, and somewhat sustainable through its ForeverGREEN initiative, this company is definitely a godsend for budget-conscious trendsetters. But if you’re not convinced, we’ll provide some company highlights down below.
- Price: $5 to $77
- Style: an elevated take on casual streetwear
- Quality: cotton, polyester, rayon, spandex, fleece, etc.
- Selection: offers fits for men and women, including tops, bottoms, jackets, accessories, and shoes
- Convenience: heavy on promotions, customers can shop at in-store locations, shipping takes 1 to 7 business days
- Diversity and Inclusion: sizes range from XS to L with the inclusion of a plus-size category. Could do more in terms of racial diversity
#3 – Revolve
ASOS isn’t the only department store vying for the number one spot. Revolve, a next-gen fashion retailer, carries over 1,000 brands for trendsetters to choose from. Boasting over 5 million followers on Instagram, this mega-popular company is owned by founders Michael Kente and Mike Karanikolas.
Since its debut in 2003, Revolve has grown exponentially. Magazines like Fortune, Forbes, and the LA Times have picked up on this brand’s success.
Revolve is home to hundreds of high-end designer labels and underground brands. They stock over 1,000 new items weekly, including dresses, tops, bottoms, shoes, accessories, and beauty products. If you’re on the hunt for stores like ASOS mens, we suggest giving Revolve a try. They’ve got dozens of options to choose from.
Revolve’s fashion-forward approach is definitely a highlight amongst its trendsetter clientele, but how do they rank in terms of quality, price, and convenience? Let’s find out.
- Price: $5 to $2,800
- Style: minimalism, contemporary, casual streetwear with a touch of haute couture
- Quality: faux leather, denim, polyester, spandex, cotton
- Selection: offers fits for men and women, including dresses, tops, bottoms, accessories, shoes, and beauty products
- Convenience: home to over 1,000 brands, has a mobile app, offers Afterpay, shipping takes two business days
- Diversity and Inclusion: sizes range from XXS to XXL with the inclusion of a plus-size category. They implemented some changes since launching their Diversity and Inclusion Committee in 2020. Launched a collection dedicated to highlighting black-owned brands.
#4 – Urban Outfitters
Got the fashion blues? If so, Urban Outfitters is here to turn your drab wardrobe into a fab styling experience. With over 200 stores and counting, this Pennsylvania-based retailer offers a broad mix of in-season merchandise for men and women.
They don’t just sell clothing, as customers can find home decor, beauty products, electronics, and other goods. Basically, UO exists to ensure your lifestyle stays aesthetically pleasing.
Urban Outfitters is the flagship subsidiary brand operated by URBN. Designed to appeal to the city-chic youth, this trend-driven retailer has recently launched its UO Spaces Initiative. This program is created as a community hot spot that brings musicians, artists, and diners together.
If you’ve settled for Urban Outfitters in your quest to find clothing stores like ASOS, here’s a head’s up on what to expect in terms of selection, quality, and price.
- Price: $2 to $2,099
- Style: Bohemian, modern contemporary, vintage, maximalism
- Quality: faux leather, denim, polyester, spandex, cotton
- Selection: offers fits for men and women, categories including home goods, lifestyle, and beauty products
- Convenience: offers in-store shopping, has a mobile app, provides Afterpay, shipping takes 5 to 8 days
- Diversity and Inclusion: sizes range from XS to XL. States they have implemented some changes according to its Diversity & Inclusion Committee.
#5 – Mango
Not a fan of bananas? Instead of heading to the republic, Mango offers a sweet selection of stylish fits for the modern trendsetter. Founded in 1984, this Spanish-based boutique provides clothes for men, women, teens, and kids.
In-season, refined, and a tad-bit minimalistic, this is definitely the go-to boutique for simple-minded dressers. We’d say that Mango’s approach to style banks on elegant practicality, which is best showcased through its array of soft denim, floral prints, and muted colors.
Mango is doing its best to minimize its carbon footprint. According to the brand’s company mission, 79% of their clothing contains sustainable properties. They’re also committed to reducing their plastic consumption by implementing more eco-friendly alternatives.
Since Mango is included in our online stores like ASOS lineup, what’s there to say about price, quality, selection, and convenience? We’re so glad you asked.
- Price: $8 to $480
- Style: casual contemporary with a touch of minimalism
- Quality: wool, lyocell, cotton, denim, satin, polyester
- Selection: offers fits for men, women, teens, and kids. Clothes include dresses, tops, bottoms, jackets, sportswear, and accessories.
- Convenience: offers international shipping; delivery takes 3 to 8 business days
- Diversity and Inclusion: sizes range from XXS to 4XL. Could do more in terms of racial diversity.
#6 – Boohoo
Boohoo aims to make fashion fun again. This online boutique launches over 500 new products every week, which is a highlight for any style-centric shopaholic.
Since its debut in 2006, this mega-popular retailer has grown a significant following over the years, including those on Instagram and Facebook. Boohoo is anything but ordinary, as its collection boasts a vibrant selection of patterns, prints, and bold colors.
Like ASOS, customers can find an unlimited selection of clothing. This mainly includes dresses, blouses, jackets, hoodies, lingerie, shoes, accessories, and beauty products.
Compared to other fast-fashion retailers like Shein and Romwe, Boohoo is implementing some sustainability initiatives. They’re recently implemented their Ready for the Future collection, which utilizes eco-friendly alternatives such as organic cotton and responsibly sourced viscose.
In addition to these highlights, we’re here to discuss why Boohoo is included in our stores like ASOS listicle. We’ll judge them on six factors: price, style, quality, selection, convenience, and inclusion.
- Price: $6 to $108
- Style: casual contemporary with a touch of minimalism
- Quality: polyester, elastane, acrylic, cotton
- Selection: offers fits for men and women. Collections include loungewear, lingerie, jeans, hoodies, dresses, tops, beauty products, and shoes
- Convenience: offers Paybright, Klarna, Zip, and Afterpay, shipping takes 8 to 10 business days
- Diversity and inclusion: considered one of many plus size stores like ASOS. Options range from XS to XL. Implements some racial diversity as referenced in product photos.
#7 – MISSGUIDED
Hot girl summer? Please, those at Missguided know that it applies to spring, winter, and fall. This fashion boutique is unlimited when it comes to in-season fits, as they offer a broad variety of Insta-baddie dresses, crop tops, loungewear, and lingerie on its website.
Founded in New York City, Missguided started off as a passion project by owner Nitin Passi. Today, it’s a coveted celebrity favorite among starlets like Gabi DeMartino and Perrie Edwards.
Included in its trendy selection of clothing are Missguided’s Restyld and Playboy collections. They also provide limited edition lines depending on the season. For instance, customers can now shop through their Valentine’s Day selection.
Budget-conscious fashionistas will also be happy to know that this brand is relatively affordable. There’s no need to wallow in financial stress here.
Is Missguided your ASOS alternative? If you’re on the fence, it’s best to assess this brand by price, selection, and company inclusivity.
- Price: $4 to $21
- Style: casual streetwear with a hint of insta-baddie
- Quality: vinyl, polyester, faux fur, and denim
- Selection: jeans, crop tops, jackets, loungewear, lingerie, and shoes
- Convenience: offers a mobile app, shipping takes 6 to 9 business days
- Diversity and Inclusion: sizes include 00 to 26, launched an However You Nude campaign to highlight diversity among women.
#8 – American Eagle
If we were to describe American Eagle in two words, we’d say it’s ‘vintage Americana.’ Desert-chic and downtown contemporary, this fashion retailer caters to aesthetics popularized in Los Angeles and Nevada.
This clothing company has over 1,000 stores located globally, so there’s a good chance that you’ve encountered them before at your local mall. They’re also associated with other subsidiary brands such as Aerie and Tailgate.
American Eagle falls in the mid-priced spectrum compared to other stores like ASOS. But, you can ensure that all of its clothing is made of high-quality material. So far, they’ve implemented some sustainable practices.
For instance, American Eagle pledges to reduce its water and energy consumption, becoming carbon neutral by 2030.
That’s all fine and dandy, but how does American Eagle compare in terms of selection, price, and convenience? We’ll address these topics down below:
- Price: $5 to $168
- Style: vintage Americana with a touch of L.A streetwear
- Quality: denim, cotton, polyester
- Selection: offers fits for men and women. Clothing includes jeans, dresses, tops, bottoms, loungewear, shoes, and accessories
- Convenience: offers in-store shopping, provides Afterpay, has a rewards program, shipping takes 3 to 7 business days
- Diversity and inclusion: sizes include XXS to XXL, provides an extended collection, very impressive when it comes to diversity and inclusion (as reported by AEO Inc.)
#9 – Uniqlo
In the heat of Y2K, cottage-core, and old-school vintage, Japanese minimalism is definitely considered an in-season trend. At the helm of this fashion frenzy is Uniqlo, a clothing retailer that prioritizes basics and timeless silhouettes.
With over 1,000 stores located across the world, it may be surprising to know that Uniqlo started off as a humble department store in the Yamaguchi prefecture.
Aside from its independent collection, Uniqlo also collaborates with several popular brands. This includes the Louvre Museum, Disney, and Mame Kurogouchi. In regards to sustainability, the company has launched its Re.Uniqlo Initiative, where old clothing is upcycled to help mitigate waste.
Uniqlo passes the trend check, but what about quality, convenience, and racial diversity? We’ll provide a head’s up down below:
- Price: $4 to $130
- Style: Japanese minimalism
- Quality: recycled polyester, cotton, cashmere, rayon
- Selection: offers fits for men and women. Categories include t-shirts, sweaters, jeans, outerwear, dresses, socks, and underwear
- Convenience: offers in-store shopping, has a mobile app, shipping takes 5 to 7 business days
- Diversity and inclusion: sizes include XXS to 4XL, provides an extended collection, is somewhat inclusive as referenced in product photos
#10 – Topshop
Is it just me, or were you introduced to Topshop via YouTube? Multiple influencers, such as Zoella and Louise Pentland, have hyped up this brand during the British vlogger heyday.
Due to its rise in popularity, Topshop emigrated from its exclusive British roots to service customers overseas. Unfortunately, the company filed for bankruptcy last year. You’ll still find a few of their stores littered across the globe, but very sparingly.
They don’t have an official website, as Topshop is now a subsidiary brand of ASOS. Aesthetics-wise, Topshop caters to London glam and maximalism.
They’re big on vibrant prints, patterns, and colors, showcased through its array of button-downs, dresses, and pants. The company is relatively in-expensive, as customers can find a decent fit for around $20.
Since Topshop operates under ASOS, factors such as price, selection, and convenience should be on par, right? Well, there’s only one way to find out.
- Price: $5 to $95
- Style: London glam
- Quality: jersey, polyester, viscose, elastane, cotton, denim
- Selection: Categories include t-shirts, shackets, blouses, loungewear, and bottoms
- Convenience: Operates under ASOS, offers Afterpay and Klarna, has a mobile app
- Diversity and inclusion: sizes include 0 to 14, provides an extended collection, could do more in terms of body inclusivity and diversity
Which tores like ASOS are the closest in comparison?
Revolve is by far the closest to ASOS. Compared to other brands, this online retailer is home to hundreds of companies, ranging from high-end designers to underground labels. They aren’t just exclusive to its independent selection of clothing. Urban Outfitters is a close second, as they also provide an extensive inventory of trendy goods.
Aesthetics-wise, stores like ASOS include Nasty Gal, Missguided, Forever 21, and the brand’s very own Topshop. All four companies cater to the same selection of aesthetics, which typically involve a mix of maximalism, contemporary glam, and classic streetwear.
Which stores like ASOS are the most affordable?
The cheapest stores like ASOS include Urban Outfitters, Missguided, and Uniqlo. The lowest you can get for a decently made garment retails for around $2 to $4. It’s worth noting that this is usually underwear, bikinis, or simply designed t-shirts.
With that being said, those that fall within the $100+ ballpark shouldn’t be overlooked either. For example, finding a winter coat for under $60 is a pretty good deal if it’s made with high-quality materials.
Which stores like ASOS have the best men’s selection?
Compared to ASOS, Uniqlo, Revolve, and American Eagle take the cake for men’s fashion. Aside from Forever 21 and Boohoo, they’re the only brands that offer options for guys.
While some companies usually offer a limited selection for men, these stores are quite generous when it comes to clothing. They’ve got jeans, jackets, hoodies, and tees in the hundreds.
Which stores like ASOS have the most inclusive size ranges?
Of the stores like ASOS we covered so far, Revolve, Mango, Missguided, and Uniqlo are our top 4 contenders in size inclusivity. Here, you’re looking at options ranging from XXS to 4XL.
Some companies, such as Missguided, are particularly upfront in providing a plus-sized section. They’re definitely the go-to option if you’re looking for stores like ASOS curve. On the upside, most of their product photos feature extended models, which is always a good sign.
Final Thoughts
With the rise of online shopping, I’m sure that ASOS has popped up in your searches. It’s a popular company to shop at. The degree of convenience, accessibility, and the sheer amount of clothing they offer is relatively unmatched.
But, if you’re looking to try something new, there are other brands to support. There’s a chance that we missed a few in making our top 10 list, but you can take care knowing that these are considered to be the best of the best.
From Missguided to Boohoo, we wish you well in your e-shopping adventures.
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