100% Pure Mascara in Blueberry. 100% Pure Mascara in Blueberry. Infused with black tea, berry, and cocoa pigments, 100% Pure's all natural mascara lengthens, separates, and thickens lashes by coating them individually with healthy conditioners.. Water, smudge and flake resistant. Free from synthetic chemicals, synthetic dyes, artificial fragrances, chemical preservatives, and other toxins. Vegan and cruelty-free. 0.35 oz. 100R-WU170. 1CMBl7g. Founded out of a farmhouse in Napa, California, 100% Pure has been a staple in organic skincare, cosmetics, and body care since 2005. Proud to be pure, each formula is completely natural, cruelty-free, and free of artificial colors, fragrances, and preservatives. 100% Pure products are made entirely from nourishing, non-toxic ingredients, proving that the power is in the pure.