Anastasia Beverly Hills Lash Genius Serum in Beauty: NA. Anastasia Beverly Hills Lash Genius Serum in Beauty: NA. An innovative conditioning lash serum that blends 6 rejuvenating ingredients into a multi-benefit, brilliant formula that is designed to create fuller and longer-looking lashes that feel smoother, softer and tamer- the lashes you've always wanted. Product sold in our largest size.. Helps to encourage the appearance of fuller + longer-looking lashes. Dries clear and flake-free, no stiffness or stickiness. Vegan & cruelty-free Free of parabens and sulfates. 3.5 ml/ 0.12 fl. oz.. Starting at the base of clean lashes, apply a single stroke along the upper and lower lash lines.. For best results, use once daily for 8 weeks. Lash Genius requires continued use to maintain benefits.. ABEV-WU356. ABH01-19189. Entrepreneur and industry icon Anastasia Soare launched her namesake brand with a Beverly Hills flagship salon in 1997 and the company's first product line in 2000. Rooted in the sacred geometry of the Golden Ratio, ABH creates prestige cosmetics for a passionate prosumer audience. ABH focuses on product education, artistry, and responsiveness in delivering the ultimate polished look for which the brand is known for, and is committed to cruelty-free product formulation, testing, and development.