Anastasia Beverly Hills Lip Velvet in Crush. Anastasia Beverly Hills Lip Velvet in Crush. A velvet-smooth lip mousse with weightless, full pigment, true-matte color, cushioned, comfortable wear and a smoothing lip finish.. In Crush - soft beige. Vegan and cruelty-free Free of parabens and sulfates. Color appears seamlessly natural, smoothing and moisturizing Plush and elastic feeling with a soft focus effect. 0.12 oz/ 3.5 g. Using the point of the wand, trace cupids bow to center lip shape and line outer edges.. Gently swipe flat paddle edge of wand across lips in one smooth gesture for full-pigment, true-matte soft focus color.. ABEV-WU362. ABH01-19456. Entrepreneur and industry icon Anastasia Soare launched her namesake brand with a Beverly Hills flagship salon in 1997 and the company's first product line in 2000. Rooted in the sacred geometry of the Golden Ratio, ABH creates prestige cosmetics for a passionate prosumer audience. ABH focuses on product education, artistry, and responsiveness in delivering the ultimate polished look for which the brand is known for, and is committed to cruelty-free product formulation, testing, and development.