Apa Beauty Soft Brush Heads in White. Apa Beauty Soft Brush Heads in White. Designed exclusively for the Apa Clean White Sonic Toothbrush, these Soft Brush Heads deliver a superior clean while being gentle on sensitive teeth and gums.. Helps to remove plaque and tartar build-up. Contains 2 brush heads. For best results, replace brush head every 3 months. APAR-WU12. 10002. Apa Beauty is a revolutionary line of oral care cosmetics that is transforming the way people think about their smiles. Founded by renowned cosmetic dentist Dr. Michael Apa, Apa Beauty's unique approach combines the latest advances in oral care research with the quality ingredients and streamlined design of a luxury beauty brand. The result is a line of simple, effective oral care and beauty products that are engineered to enhance your smile, gentle enough to use every day, and designed to fit beautifully into any lifestyle.