Aveda Blonde Revival Purple Toning Conditioner is a silicone-free formula that instantly conditions, smooths, softens, and detangles. It reawakens salon-fresh blonde color. Violet rich pigments help neutralize unwanted yellow or brassy tones for a brighter, more illuminated result. A blend of nourishing lightweight oils hydrate overprocessed hair, returning incredible softness to each strand. For additional nourishment, it contains a conditioning blend of emollients, jojoba, sunflower, and macadamia nut. Ideal for blonde, gray, or naturally silver hair. How do I use it: Features progressive toning benefits and can be left on for up to three minutes depending on the desired amount of neutralizing. Apply to wet hair. Leave in one to three minutes. Rinse thoroughly. Toning results can vary. From Aveda. Includes: