Aveda Blonde Revival Purple Toning Shampoo is a sulfate cleanser-free formula developed with a low lather to maximize toning benefits as it gently cleanses hair without stripping. It reawakens salon-fresh blonde color. Violet rich pigments help neutralize unwanted yellow or brassy tones for a brighter, more illuminated result. A blend of nourishing, lightweight oils, including acai and passionfruit, hydrate and condition over-processed hair, returning incredible softness to each strand. Ideal for blonde, gray, or naturally silver hair. How do I use it: Features progressive toning benefits and can be left on for up to three minutes depending on the desired amount of neutralizing. Apply to wet hair. Leave in one to three minutes. Rinse thoroughly. Toning results can vary. From Aveda. Includes: