Color Control Shampoo from Aveda is a sulfate cleanser-free shampoo that gently cleanses hair without stripping to minimize color washout. A plant-powered formula helps reduce color fade, while omega-rich apricot oil nourishes and helps keep your hair soft, bouncy, and hydrated. Suitable for all hair types and textures, it's safe for color-treated, highlighted, and chemically processed hair. A combination of botanicals helps to protect color-treated hair while leaving it silky, soft, and shiny. Neutralizing power "magnets" instantly neutralize color-dulling particles to help protect your hair when you wash. Dual-charged molecules create a protective shield to keep water from penetrating into hair, reducing color washout. How do I use it: Massage into wet hair, from roots to ends. Rinse. Follow with color control conditioner. From Aveda. Includes: