beautyblender The Original Beautyblender in Pink. beautyblender The Original Beautyblender in Pink. Best of beauty. The praised original, award-winning cosmetic sponge that applies complexion products impeccably and streak-free with minimum product waste.. An edgeless, high-definition cosmetic tool to apply impeccable, streak-free products. Open cell structure allows the beautyblender sponges to be full when wet so the makeup product sits on top of the sponge rather than absorbed. Latex free. Grows twice its size when wet. Use the round side, bouncing the sponge with complexion products onto skin to result in flawless application. BEAB-WU2. 23346. It all started with a pretty pink pouf. Beautyblender has been transforming the face of makeup application since 2003. Created by celebrity makeup artist Rea Ann Silva, the original beautyblender was designed as the ultimate tool to apply, blend, and perfect foundation without losing precious product to disposable sponges. Since then, the brand has been committed to producing innovative tools aimed at shaking up the makeup world.