What it is: A clear, nutrient-rich formula that primes and conditions for fuller, healthier-looking brows. What it does: It's formulated with keratin and soy proteins, which are known to help brows look thicker, healthier and fuller. The double-duty formula can be used as a primer to extend and enhance other brow products, or worn alone to condition and smooth brows. The custom-designed soft-touch applicator coats brows from root to tip. How to use: When using for the first time, twist the base continuously until the gel appears on the tip. For daily use, click the pen once and wait for the gel to appear. Glide the custom applicator through brows to evenly coat from root to tip. Allow the conditioning primer to dry completely before applying your brow makeup. Pro tip: Apply BROWVO! Conditioning Primer to brows before bed so that it can work while you sleep. Made in the USA