What is it: A silky powder blush that glides on smoothly and offers a matte finish with long-lasting wear. Who is it for: Any woman who wants a healthy, natural-looking flush of color. Why is it different: The blush shades perfectly mimic the color that your cheeks turn when you're naturally flushed. How do I use it: Sweep a blush brush over the blush and lightly tap off excess. Apply to the apple of the cheek, blending outward and upward into the hairline, and then downward for the most natural effect. From Bobbi Brown.