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Set your tone. Illuminated Blonde Shampoo is a purple shampoo that gently yet effectively cleanses, and when paired with Illuminated Blonde Conditioner, helps illuminate blonde hair by neutralizing brassy tones. It also hydrates, reduces frizz, and conditions for moisturized strands. How do I use it: Apply and massage through damp hair. Let it sit for two minutes. Rinse. From Bumble and bumble. Includes:
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