Conceal & Spot Correct: Use a shade that matches your skin tone to cover any discoloration, pigmentation, and blemishes. Brighten & Blur: Use a shade 1-2 shades lighter than your skin tone for the under-eye area. Will help to minimize the appearance of fine lines and create an eye-lifting effect. Brontour: Use a shade 2-3 shades deeper than your skin tone to sculpt/warm complexion. All Over Coverage: Use a shade that matches your skin tone for a minimal makeup look, touch-ups, or pair.