What it is: A unique clay-to-foam shampoo that helps create beautiful volume while absorbing impurities and oil from the scalp.Who it's for: Ideal for fine or thinning hair.What it does: This innovative formula is a unique blend of pure rassoul clay-with densifying and re-mineralizing benefits, protective rose extracts and Limnanthes extract-to help preserve and enhance the hair color. Its original paste texture transforms into an airy foam to bring immediate volume and thickness to fine hair without weighing it down. Hair is left with incredible body at the roots, while feeling full and light. How to use: Apply about a tablespoon onto wet hair and work through in sections. Gently massage until you feel the paste turn to foam and focus on the roots. Add a little water, emulsify and rinse thoroughly. For an intensified effect, let it sit for two minutes before you rinse. 8.33 oz. Natural Beauty & Wellness products are free of sulfates, phthalates, parabens, petrochemicals, mineral oil, silicone and talc Winner of 's Allure 'Best of Beauty' Award for Best Hair Splurge, 2021 Cruelty-free Made in Italy