Color WOW Color Security Shampoo in Beauty: NA. Color WOW Color Security Shampoo in Beauty: NA. Color WOW Color Security Shampoo is formulated without any harsh chemicals that can damage color, cause hair loss, and loosen extensions. Free from any unnecessary ingredients such as silicones, conditioning agents, thickening agents, pearlizing agents, and sulfates, it?s the clear choice shampoo that promises nothing but clean.. Cuticle-closing cleanser ensures color stays first-day fresh and vibrant. Clinically proven to be as gentle on your hair color as water. Paraben free. 8.4 fl oz. Apply a coin size amount to wet hair and massage into lather and rinse. Follow up with Color Wow Color Security Conditioner and style as usual. CWOW-WU9. CW510. COLOR WOW is at the heart and science of haircare. Their award-winning haircare technologies not only keep your color first-day fresh, but also make it easy to achieve your healthiest, glossiest WOW styles, even if your hair has been compromised by color treatments.