COOLA Organic Gradual Tan Firming Lotion in Beauty: NA. COOLA Organic Gradual Tan Firming Lotion in Beauty: NA. Ease into a healthy, golden glow while nourishing your skin with COOLA Organic Gradual Sunless Tan Firming Lotion. This 99% natural self-tanner is formulated with ultra-moisturizing Shea Butter, vitamin-rich Baobab Oil, and firming Caffeine to promote smoothness, suppleness and elasticity. Streak-free and transfer-resistant, it develops your tan subtly and beautifully as you continue using it.. Alaria Esculenta Extract helps to improve skin's elasticity and increase moisture while Pea Extract helps increase microcirculation to give skin a firmer, smoother appearance. 70%+ certified organic ingredients. Vegan, cruelty-free, reef-safe, and free of oxybenzone, parabens, sulfates, and phthalates. 6 fl oz. COLX-WU59. CL10307. At COOLA, they're passionate about creating beautiful product experiences that embody a happy, healthy lifestyle. They believe that clean beauty should feel as good as it is healthy, which is why they're on a quest to develop organic products you'll love wearing everyday.