What it is: An award-winning, advanced professional blow dryer in a limited-edition pink hue for Breast Cancer Awareness.Who it's for: Ideal for all hair types.What it does: The hair straightener features a powerful 1875W brushless motor and contoured nozzle to focus the airflow for precise styling, giving you 3x more hair alignment and smoother results.* It is designed to speed up your styling routine for salon-quality results.Features and benefits:- Advanced ionic technology reduces frizz and flyaways*- Provides smoother results and 30% more shine*- Features a 'Take Control Now' message on each tool as a reminder to self check every month- Comes with a matching dust bag- Provides precise styling for smoother results**- Lightweight and ergonomically balanced for styling comfort- Bespoke acoustic system to ensure low sound levels- Professional length nine-foot power cord*vs. naturally dried hair**vs. ghd airHow to use: For more wave: dry small sections at a time, holding a round brush horizontally. Lift and separate your hair as you dry to create soft volume as well as giving a frizz-free finish. Set your style with the cool-shot button for a salon-worthy finish.