GO SMILE BLU Whitening Device in Black. GO SMILE BLU Whitening Device in Black. The Go Smile Blu 360? Brushing & Whitening Device delivers a powerful clean and maximum whitening and stain removal with no sensitivity. Blue LED light pairs with Sonic Power to kill bacteria for a healthier, cleaner, whiter smile. Benefits & Features: Whiten: BLU's powerful LED blue light is proven to whiten teeth at an accelerated rate when paired with Go Smile's exclusive Foaming Whitening Toothpaste. Brush: Let this hands-free device do all the work with its sonic vibration to thoroughly brush teeth. The toothbrush features a regular and gentle mode plus a built-in 2-minute timer to meet the ADA's recommended time for brushing. Plus, the LED blue light kills bacteria that cause bad breath and periodontal disease. Massage: Massaging gums is the key to better blood flow that helps prevent periodontal disease.. Targets concerns of tooth discoloration. Formulated without parabens, sulfates, or phthalates. Vegan and cruelty-free. Set includes: BLU Professional Sonic Teeth Whitening Toothbrush, BLU Foaming Whitening Toothpaste (2.03 oz) and USB charger. Apply the foaming toothpaste to the brushing tray. Hold down the power button to turn the device on Select either head: Bristled (for brushing with blue-light whitening) or Tray (for solely whitening). Place in your mouth and leave in for two minutes For next level clean, wiggle the brush from side to side. GSMI-WU11. GSK016-BK. Based in the San Francisco Bay Area, GO SMILE has helped whiten over 32 million smiles. They were created by a dentist and their products are known for their cutting-edge innovation, ease of use, and award-winning results. GO SMILE has revolutionized at-home and on-the-go teeth whitening by making it possible for consumers to achieve professional results without the hassle and expense of going to a dental facility. Their mission is simple: A healthier, cleaner and whiter smile for everyone.