ICONIC LONDON Melting Touch Lip Balm in Strapless. ICONIC LONDON Melting Touch Lip Balm in Strapless. ICONIC London's Melting Touch Lip Balms are formulated for unbelievable hydration, kissable shine and pillowy-soft plumpness. Super-charged with pout-perfecting ingredients like Acai Oil, Vitamin E and Vegan Collagen, the clever formula not only douses your lips in a wash of shiny, sheer color but nourishes your lips with a layer of gorgeous moisture. Easy-to-wear and a dream to apply, this new ICONC will leave your lips practically perfect.. In Strapless. Cruelty free. Instantly melts into your pout, dispensing a sheer wash of balmy color together with ultra-soft nourishment. Acai oil extract is an ultra-hydrating vitamin that improves hydration for up to 8 hours. 3 ml / 0.10 fl. oz. Twist the base to release a small amount of product, then gently glide directly over the lips to cocoon them in a smooth layer of comforting moisture.. ILON-WU57. LG21006.