ILIA True Skin Radiant Priming Serum in Light It Up. ILIA True Skin Radiant Priming Serum in Light It Up. Bridging the gap between makeup and skincare, ILIA True Skin Radiant Priming Serum does more than create a perfect base for makeup application. Formulated with Hibiscus Extract, Aloe and Beta-glucan, this silicone-free primer helps to firm, moisturize, and soothe skin while protecting it from harmful environmental factors that contribute to skin aging. Upon application, this priming serum has a tightening effect that diminishes the look of pores and fine lines while improving skin texture as it dries down for a silky and soft-to-the-touch feel.. Mastic, a resin from a tree that grows on the Greek island of Chios, helps to mattify and refine skin throughout the day. Vegan and cruelty-free. Formulated without parabens, phthalates, sulfates, GMO, synthetic fragrances, gluten, and talc. 1 fl oz. ILIR-WU144. PS-01-B. Looking to change the world's perception of organic beauty products, Sasha Plavsic introduced ILIA in 2011. Its ethical-sustainable approach is present throughout each product, from the nourishing and rejuvenating botanical-based formulas to the sleek recycled aluminum packaging. ILIA is dedicated to creating the purest products possible, with up to 85% bioactive organic ingredients making up each formulation. In combining skin-comforting elements with on-trend pigments, ILIA sets itself apart as the go-to brand for color-centric organic beauty.