It's Now Cool Contour High Waist Bikini Bottom in Black. - size M (also in S, XL, XS) It's Now Cool Contour High Waist Bikini Bottom in Black. - size M (also in S, XL, XS) Elle Ferguson x It?s Now Cool contour swimwear, is designed to liberate our natural bodies in sexy, athletic cuts that are both flattering and functional. The swimwear employs compression lycra, non-roll satin edges and has been engineered with the perfect fit in mind offering sculpting and smoothing in all the right places.. 68% polyamide 32% elastane. Hand wash cold. High-rise shapewear inspired bottoms provides an ultra-flattering engineered fit.. Compression lycra with non-roll satin edges. Item not sold as a set. Imported. ITSR-WX20. INC081. Born in Bondi, Its Now Cool launched in 2015 by Josie Clough to provide an evolving collection of bikinis and one pieces from barely there-cuts to maximize a bronzed body, to greater coverage for shape and comfort. Its Now Cool is bred from a love of 90s beach culture with silhouettes still reflecting modern trends and ensuring timeless, sexy fits. After spending years photographing the worlds most elite swimwear models and shooting for the likes of Sports Illustrated, Josie Clough dived even deeper into the industry by creating her own line of timeless swimwear, Its Now Cool. Born and bred from Bondi Beach, Its Now Cool lives for the sun, sand and surf. If you live for sensational summers, this brand exists for you.