The same Keratin Salon Direct formula sold at salons, you can now enjoy this smoothing treatment right in the comfort and convenience of your own home. Keratin Salon Direct is a formaldehyde-free hair smoothing treatment that reduces frizz and breakage, improves shine, and makes hair appear more manageable. It leaves hair looking and feeling soft and manageable. In a consumer perception survey, after one application: -- 98% of participants agreed their hair was more manageable -- 98% of participants agreed Styling Creme helps their hair was look smoother 95% of participants agreed their hair was softer and straighter looking -- 98% of participants agreed the Styling Creme helps reduced frizz -- 98% of participants saw beauty results immediately From Keratin Salon Direct. Includes: