Koh Gen Do Maifanshi Lipstick in Soft Red. Koh Gen Do Maifanshi Lipstick in Soft Red. The Maifanshi Lipstick was created to keep your lips healthy throughout wear and in any environment. Koh Gen Do's signature T3 Oil blend of Jojoba, Shea Butter and Olive Squalene, 3 innovative Powder Technologies plus 20 skincare ingredients help keep lips feeling smooth and protected. Botanical-based moisturizers like Perilla Oil, Avocado Oil, Mango Butter, Rosehip Oil and Vitamin B2 soften lips. This creamy, lightweight lipstick and treatment-in-one hydrates, help fight signs of aging and defy lip striations. The beautifully mineral pigmented shades allow the texture of your lips to peek through giving a natural, healthy look to lips.. In Soft Red. Cruelty-free. Free of Artificial Colors, Synthetic Fragrance, Mineral Oil derived from Petroleum, Gluten, and Parabens. 0.12 oz/ 3.5 g. KGEN-WU101. LSRD01. At the heart of Koh Gen Do is the belief that everything you apply on your skin should nurture its radiant vitality. Developed by Japanese actress Ai Saotome in the deeply rooted skincare traditions of her country, every Koh Gen Do formula nourishes and enhances the luminosity of your complexion. A favorite among professional makeup artists, Koh Gen Do products enrich the skin's natural healing abilities, leaving your complexion soft, firm, smooth and flourishing. Backed by cutting edge Japanese skincare technology and healing plant-based ingredients, their gentle formulations feed and repair skin for a fresh, dewy complexion that glows even after you take off your makeup.