Tom Ford Lost Cherry is a heart-racing journey with a taste of the forbidden; a fragrance full of contrast that reveals a seductively playful paradox: gleaming like the surface of a candy with a juicy, succulent flesh inside. The warmth of your body intensifies the fragrance. Apply it to the hollows of your knees and elbows for a more powerful, long-lasting sillage. Avoid rubbing or wiping your skin after applying. This breaks down the fragrance's molecules and makes it fade more quickly. If you prefer to apply your fragrance to your wrists, make sure you reapply it after washing your hands, as this tends to wash away the perfume. To prolong sillage, spray the perfume on the neck, chest, wrists, and clothing several times throughout the day.