What it is: A kissproof, transfer-proof and waterproof liquid lipstick with 24 hours of weightless wear and rich matte colour that features the brand's exclusive Pigment Lock Technology.What it does: Color: locked. Comfort: loaded. Lock in 24 hours of weightless color with our kissproof, transfer-proof and waterproof liquid lipstick. MAC's exclusive Pigment Lock Technology features double-coated, ultrarefined pigments that gently hug lips with an imperceptible, flexible, breathable veil of full-coverage, rich matte color . This good-for-lips formula comes nutrient-packed with passion fruit oil, coconut oil and shea butter for a comfortable, next-to-naked feel. No bleeding, no feathering and no touch-ups needed. Its slanted, tapered precision applicator effortlessly doses lips with smooth, full, even colour, with a pointed tip that provides expert precision and controlled application. MAC's longest-wearing liquid lipstick to date is housed in luxe, high-tech packaging. Plus, it's as easy to put on as it is to take off. Research Results: In consumer testing on 143 panelists after one week of product use: - 99% said it was easy to apply to lips- 98% said it felt weightless on lips- 96% said colour applied evenly to lips- 92% said colour looked smooth throughout the day and kept lips feeling comfortableHow to use: Apply lipstick to clean lips and wait a few minutes for the formula to set. Imported