What it is: A weightless, moisture-soft matte lipstick with buildable coverage that delivers a blur of soft-focus color.What it does: Matte, totally reinvented. Delivering a blur of soft-focus colour, this weightless moisture-matte lipstick was developed to replicate a backstage technique: blending out edges of matte lipstick for a hazy effect. Its groundbreaking comfortable formula contains moisture-coated powder pigments that condition and hydrate lips. The result is the zero-shine look of a matte lipstick with the cushiony, lightweight feel of a balm. Fall for this soft-touch, misty matte kiss of colour. The comfortable formula provides immediate, all-day hydration, blurs lines and smoothes lips.Research Results: - In Consumer testing on 104 women after one week:- 97% said it was comfortable throughout wear- 97% said it left lips feeling soft and smooth- 94% said it left lips feeling moisturized- 97% said it felt weightless on lipsHow to use: Apply lipstick directly to lips. Reapply throughout the day as needed. - Paraben-free; mineral oil-free; formaldehyde-free; hydroquinone-free; triclosan-free; coal tar-free; toluene-free