Loewe Men's Military Backpack Designer About Loewe: PAST. LOEWE began as a cooperative of leather artisans in the center of Madrid in 1846, creating one of the world's original luxury houses. Innovation, modernity and high-level craftsmanship have been hallmarks of the house from its beginnings to this day. PRESENT. In October 2013, Jonathan Anderson was appointed Creative Director. Under his helm, LOEWE reconfigures a 168-year-old legacy of craft and innovation to take it into the FUTU.