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What it is: A lightweight cream that builds hair's body and definition from the inside out. What it does: It establishes curl memory so that curls can reform, giving you soft, natural-looking movement every time. Specifically formulated for medium to thicker textures, it plumps and defines loose curls and waves for all-day definition with zero crunch. How to use: Apply using Ouidad's Rake & Shake technique. Divide damp hair into sections. Rake a
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