What is it: No Mascara Mascara is a color lash mascara that imparts the look of longer, fuller lashes that awaken and enhance the eyes. Who is it for: This universally appealing color lash mascara is designed for all skin tones. Why is it different: Designed with a highly specialized dual-face, root-to-tip brush, this color lash mascara defines to immediately impart the look of longer, fuller lashes that awaken and enhance the eyes. It comes in a multidimensional, universal shade for all skin tones, for lashes that beautifully frame the eyes. Formulated with neuropeptides and biotin, No Mascara Mascara helps lashes appear instantly nourished and conditioned. In a four-week consumer use study, 98% agreed that their lashes looked fuller immediately after application; 94% agreed that their lashes look longer immediately after application; 94% reported that their lashes appeared thicker after using this product; and 92% agreed that their lashes appear lifted immediately after application How do I use it: Master the technique by placing the wide, white side of the brush at the base of the lashes to deposit the serum, and wiggle to add thickness and volume. Rotate the brush and sweep the fine comb side through lashes to lift, lengthen, and separate. Personalize by applying a second coat to achieve thicker, longer-looking lashes. From Perricone MD. Includes: