Super: prefix of the Latin super. It expresses superiority in quality or degree, hierarchical superiority, or familiarly; indicating that someone is exceptional, superior, or extraordinary. Cedar: masculine name for the Latin cedrus. A large tree native to Africa and Asia with horizontal branches in layers. The Virginia cedar diffuses a scent of dry wood, mugwort, and turpentine. In this name lies a promise of high quality. Four syllables and an alliteration that sings like a melody. Dry and powerful, cedar wood is one of the most easily-identifiable scents. Reminiscent of pencil lead, it acts like a Proust madeleine, for all of us who still remember their childhood desk. Evocative of timber houses filled with Scandinavian furniture, it diffuses a flawless sense of modernity. In the palette of the perfumer, it has the power to inject energy and bring vitality. Often artificially imitated, there's nothing quite like genuine Virginia cedar wood. Its pure essence is majestically complex. To pay tribute to this exceptional spirit, Ben Gorham presents Super Cedar. A mixed fragrance with strong vitality, it draws you in with an initial shudder of rose. The scent of cedar quickens the heart, and this surge is softened by silky musks and a hint of earthy vetiver. Super Cedar is not just a fragrance that pulses in the air; it breathes with the body.