Virtue Perfect Ending Split End Serum in Beauty: NA. Virtue Perfect Ending Split End Serum in Beauty: NA. Virtue Labs Split End Serum is a lightweight cream that seals, smooths, and repairs broken ends. It nourishes and protects hair from future damage with Virtue's patented Alpha Keratin 60ku protein. Ideal for all hair types, especially heat damage and split ends, it takes repair to a whole new level, actually restoring the color and vibrancy of fragile hair as it reinforces damaged ends. Pea Protein, packed with phytonutrients, helps protect hair from daily styling and thermal heat damage. Hydrolyzed Quinoa, a complete plant-based protein, enhances color, moisture retention, and shine. Baobab Seed Oil provides intense emollient properties for dry, damaged hair.. Suitable for all hair typesSafe for color-treated hair. Vegan & cruelty-free. Free of Parabens, Sulfates, Phthalates, and Gluten. 1.7 fl oz/ 50 ml. Using your fingertips, apply quarter-sized amount to clean, damp or dry hair from mid-shaft to ends. Style as usual. VIRR-WU15. 20171. The world didn't need another hair care company, so Virtue created a biotech company to repair hair. Virtue's team of bio-scientists discovered a way to extract human keratin in its purest form - called Alpha Keratin 60ku, and it has the power to repair hair, even after the damage is already done. So, they set out to bring this transformative protein to hair care. Alpha Keratin 60ku is extracted from ethically-sourced human hair, so our bodies recognize it and treat it as our own. It binds directly to areas of damage and fills them in, revealing hair that's shinier, stronger, and overall more healthy. Virtue is inspired by a vision to give everyone their best hair scientifically possible. To empower them to radically change the health, quality and appearance of their hair, and by doing so, change the way they look and feel forever.