What is it: WEN Cleansing Conditioner with rice protein is a gentle, unique hair cleanser designed to help improve radiance and shine. It cleanses gently yet thoroughly. Who is it for: Cleansing Conditioner with rice protein is universal for all hair types. Why is it different: Cleansing Conditioner with rice protein is a nutrient-rich formula that includes rice protein, a vitamin-infused bamboo water complex, and an antioxidant-packed tea complex to help improve hair's radiance and shine. How do I use it: Apply Cleansing Conditioner to scalp and hair per label directions, adding a splash of water to evenly distribute. Massage thoroughly into hair and leave on for the remainder of your shower. Rinse thoroughly and completely. Apply one-half to one pump, depending on hair length and texture, as a leave-in conditioner to soaking wet hair. For best results, cleanse, rinse and repeat, using half the pumps for the first cleanse, and the remaining half for the second cleanse. From WEN by Chaz Dean.