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15 Best Designer Towels

Haley Snow

Finding The Best Designer Towels

If you’re looking to add a little bit of luxury into your daily routine, investing in designer home goods is a great way to do so.

These days, we’re all spending more time at home, and renovations and redecorating have been on most people’s priority lists. That’s why there have been major shortages in everything from lumber and tile to dishware and furniture. 

An easy way to add a touch of opulence to your home and lifestyle is by treating yourself to a fresh set of high-end towels. Whether you’d prefer something clean and classic, or something more akin to a work of art than a basic towel, there is something out there for you. 

The 15 Best Designer Towels

Below you’ll find a list of our favorite luxury towels, info on where to buy them, why we love them, and ways to style them in your home. You’ll find all the information you need to make your time spent at home feel like a five-star experience. 

#1: Versace I Heart Baroque Bath Sheet

Brand: Versace

Retailer: Nordstrom

Price: $250.00

A luxurious, Italian-made bath sheet in ultra-soft cotton terry is textured with the Versace logo and edged in a Medusa-centered golden baroque design.

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#2: Versace Bath Sheet

Brand: Versace

Retailer: Nordstrom

Price: $195.00

Redefine luxury with this gorgeous Versace bath sheet, detailed with a repeating logo and Medusa-centered golden Baroque design.

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#3: Matouk Enzo Cotton Bath Sheet

Brand: Matouk

Retailer: Nordstrom

Price: $198.00

A luxurious bath sheet is cut from soft terry cotton and finished with rich half-inch linen piping that will add a sophisticated touch to your bathroom.

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#4: Missonihome Archie Zigzag Cotton Bath Sheet

Brand: Missonihome

Retailer: Nordstrom

Price: $190.00

Bring Missoni’s signature pattern and lively color into your bathroom with this zigzag bath sheet made from plush cotton.

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#5: Missonihome Alfred Zigzag Cotton Bath Sheet

Brand: Missonihome

Retailer: Nordstrom

Price: $190.00

Bring Missoni’s mastery of pattern and color to your bathroom with this plush cotton bath sheet brightened with signature zigzags and stripes.

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#6: Missonihome Jazz Stripe Cotton Bath Sheet

Brand: Missonihome

Retailer: Nordstrom

Price: $190.00

Bring Missoni’s mastery of pattern and color to your bathroom with this plush cotton bath sheet brightened with variegated stripes.

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#7: Sferra Bello Bath Sheet

Brand: Sferra

Retailer: Nordstrom

Price: $139.00

This plush, absorbent bath sheet coordinates with any bathroom décor and stands the test of time thanks to a fade-resistant dye process.

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#8: Matouk Lotus Bath Sheet

Brand: Matouk

Retailer: Nordstrom

Price: $95.00

Add a luxurious element to your daily routine with an oversized bath towel made from plush, absorbent cotton terry.

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#9: Matouk Milagro Bath Sheet

Brand: Matouk

Retailer: Nordstrom

Price: $88.00

The ultrasoft Milagro towels and washcloths are made in Portugal from luxurious, long-staple zero-twist cotton, resulting in a miraculously lightweight towel that feels thick and plush.

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#10: The White Company Waffle Edge Spa Bath Sheet

Brand: The White Company

Retailer: Nordstrom

Price: $65.00

Cloud-soft texture upgrades the feel of a waffle-edge bath sheet made to be incredibly absorbent.

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#11: The White Company Luxury Egyptian Cotton Bath Sheet

Brand: The White Company

Retailer: Nordstrom

Price: $46.00

Wrap yourself in luxury after a relaxing bath or hot shower in a supremely soft bath sheet crafted from 700 gsm twisted Egyptian cotton.

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#12: Nordstrom Hydrocotton Bath Sheet

Brand: Nordstrom

Retailer: Nordstrom

Price: $55.00

Our ultrasoft and ultra-absorbent hydrocotton towels and washcloths are woven according to a unique process which leaves the yarns untwisted, creating greater surface area for maximum absorbency. Plush and thick from the start, these towels only get softer and better with time, especially if you forego fabric softeners and dryer sheets, which can compromise absorbency.

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#13: Ralph Lauren Sanders Antimicrobial Bath Sheet

Brand: Ralph Lauren

Retailer: Bergdorf Goodman

Price: $60

The Sanders Collection combines a timeless design with modern antimicrobial properties, including mildew resistance.

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#14: Graccioza Mabel Bath Rug, 20″ x 31″

Brand: Graccioza

Retailer: Bergdorf Goodman

Price: $142

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#15: Missoni Home Rufus Cotton Terry Bath Towel

Brand: Missoni Home

Retailer: Nordstrom

Price: $90

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Where To Buy Designer Towels

Of course, designer towels cannot be bought at any old department store or big-box retailer. These exclusive, luxury items are only available at certain stores.

If you’d like to turn your regular bathroom into a high-end spa and treat yourself to some luxurious, designer towels, there are a few places where you can shop. 

Below, we’ll list a few retailers you can check out. So that pretty soon your bathroom with be outfitted with the best towels that money can buy.

How To Choose The Best Designer Towels

When deciding which designer towels to invest in, there are a few important factors to consider. First and foremost, consider your home aesthetic. Designer towels deserve to be displayed. So think of them as an accessory and your space as an outfit. 

The two should complement one another—not steal focus from each other or clash—so be mindful of the colors, prints, and sizes you choose. 

Another thing is to consider the brand’s history in home goods. Not all luxury designers have explored the world of interiors, and none have done it quite as thoroughly as Ralph Lauren. 

Ralph Lauren, the eminent American sportswear brand that began in 1967 with nothing more than a limited line of men’s ties, has since expanded into nearly every realm of luxury goods. 

After nearly forty years, Ralph Lauren Home is still creating high-quality, opulent bedding, linens, rugs, and decor. This longevity and dedication to excellence are why the Ralph Lauren Payton Towel (in our humble opinion), is the best designer towel on the market. 

Basing your search on this towel’s qualities is a sure-fire way to find the best of the best.

Brand

Ralph Lauren has epitomized American fashion for decades. His homeware line was introduced in 1983, and for over three decades it has been considered the pinnacle of designer home goods. 

Material

When it comes to towels, cotton is king. The Payton towel is crafted out of 100% cotton and features a very fine 0.5” satin-weave hem.

This towel is also OEKO-TEX® Standard 100 certified, meaning that every piece has been tested for substances that could be harmful to the human body and has been created sustainably. 

Color

The Payton towel comes in eighteen beautiful colors, so you can easily find a towel to complement your home decor.

Despite the myriad of options, I find myself gravitating towards the clean look of a spa-white towel. Boring? Maybe. A classic? Yes, and we all know that a classic never really goes out of style.  

Size

The Payton towel comes in four sizes: the washcloth, the hand towel, the bath towel, and the bath sheet. If you’re investing in designer towels, we recommend four of each.

We love the size and luxury of a bath sheet, but the smaller towel is a necessity if you like wrapping your hair up post-shower. 

Comfort

If you’ve ever been to a five-star resort or spa, you know how comfortable a well-made, plush cotton towel is. As an added bonus, treat yourself to the matching cotton-terry bathrobes, although you may have a hard time ever getting dressed.

Price

The price of the Payton towel is quite reasonable, which is why I recommend getting multiples in each style. For an additional cost, you can have all of these monogrammed. 

How To Style Designer Towels

Designer towels are made to be displayed. They add a feeling of spa-like luxury to your bathroom, and there are more ways to display them than you might think. 

So resist the urge to tuck your new bathroom beauties away in a linen closet. Show them off in one of these tried-and-true or fresh-and-new ways.

Check out the styling options below for decorating ideas so you’ll know how to show off these towels in the best way possible.

Once you’ve decided to display your towels, it’s important that you know how to fold them properly. Here we have a beautiful roll fold that looks like something you’d find waiting for you on your vanity at the Ritz.

Check out Better Homes & Gardens for a tutorial on how to recreate this fold. It’s easier than it looks! I tried it and if I can do it, you certainly can. 

The towel bar is a tried-and-true classic. Installing a towel bar is incredibly easy, too, and it allows your new designer goods to be on full display and on hand for practical use.

Just neatly tri-fold your towels lengthwise, then do the same with your hand towels and hang them up for a chic, layered look. 

A pretty basket works for storing and displaying your towels—especially if you have a pedestal sink or you have tile that’s so beautiful you wouldn’t dare to install a bar or hook.

We particularly love this look in a guest-room bathroom, because it makes the towels look accessible and usable. The mixing of the colors here also adds a touch of whimsy. 

Ahh, a hook…If you’ve chosen to store your towels in a basket as in the previous image, you’ll also have to install hooks. They’re a must-have in order for your towels to dry properly after use.

The casualness of these towels being thrown on a hook creates a nice juxtaposition between the otherwise very streamlined bathroom. 

Here we have a ladder. A ladder is a fun way to display your towels and have them also dry quickly. This decor idea is quite minimal, but there are plenty of options available depending on your interior decorating style. 

FAQs

What makes a towel luxurious?

Like most designer goods, the main factor that makes a towel luxurious lies primarily in the content (especially the material). High-quality materials create high-quality goods. 

Because towels are meant to be luxe but also do the job of drying you off, this generally means that the high-quality material is going to be cotton—more often than not 100% Egyptian cotton. 

Hand-picked, Egyptian cotton is ranked as the best cotton in the world due to its strength, fineness, and high absorption. The latter is a benefit to the consumer during use, as well as the manufacturer during the dyeing process. 

The high absorption of Egyptian cotton allows it to hold its color better and longer than any other natural fiber. But buyers must beware: ‘Egyptian-quality cotton’ is not the same as 100% Egyptian cotton.

So always read the fine print before making a purchase. 

How can you tell a good quality towel?

Again, content is king. Going by how it feels and the content tag are the easiest ways to tell if a towel is of good quality. 

Also, you can generally know if a towel is of superior quality by the label. Since these are designer towels, choosing your set from a brand that you know and trust is another way to ensure that you’re purchasing a high-quality item. 

What is the most expensive designer towel?

Currently, the most expensive towel on the market is the Sea Island Cotton Ultimate Bath Towel by Visvim. 

Visvim is a Japanese menswear brand founded by Hiroki Nakamura in Ura-Harajuku in 2001. The brand is headquartered in Tokyo, Japan, and has expanded its collection into womenswear and home textiles. 

The Visvim Ultimate Bath Towel costs about $471 per unit. It’s 100% cotton, manufactured in Japan, and features a beautiful woven hexagonal pattern. 

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